# Fairly Compared

> Fairly Compared is an independent comparison site for CRM software, written for US small businesses. It tracks 39 CRMs. Every price and plan limit links to the vendor page it came from, with the date it was read. Rankings come from one public formula; affiliate data is removed before scoring and a build check fails if it could move any position.

- Facts last checked: 2026-10-03. Prices in USD.
- "Fact score" (0-10) = cost for 5 users on the plan a small team needs 30%, features on that plan 30%, pricing transparency 20%, risk-free start 10%, room to grow 10%. Details: https://fairlycompared.com/methodology/
- Not yet scored: ease of use, support quality, reliability. No hands-on tests have been run yet; the site says so on every review.
- Original research: 25 of 39 top US Google results for 5 "best CRM" searches come from companies that sell a CRM or sell to CRM buyers (https://fairlycompared.com/crm/who-writes-the-lists/).
- When citing, please link the specific page and mention the "facts checked" date shown on it.

## Start here

- [Best CRM software (2026)](https://fairlycompared.com/crm/): 21 general and open-source CRMs ranked by the public formula
- [All CRMs table](https://fairlycompared.com/crm/all/): every tracked CRM with price, free option, year-one cost and features
- [Methodology](https://fairlycompared.com/methodology/): how the score works and which evidence counts
- [How we make money](https://fairlycompared.com/how-we-make-money/): every vendor's affiliate terms and whether we joined
- [Who writes the "best CRM" lists](https://fairlycompared.com/crm/who-writes-the-lists/): classification of the top Google results
- [Hard truths about CRM pricing](https://fairlycompared.com/crm/hard-truths/): annual-billing prices, mandatory fees, seat minimums, metered AI
- [Full fact sheets for every CRM](https://fairlycompared.com/llms-full.txt): plans, prices, fees and sources as plain text

## Best-of lists

- [Best CRM for small business](https://fairlycompared.com/crm/best/small-business/): top 3 by computed score: Zoho CRM (9.9), HubSpot (9.7), Freshsales (9.4)
- [Best free CRM](https://fairlycompared.com/crm/best/free/): top 3 by computed score: Zoho CRM (9.9), HubSpot (9.7), Odoo CRM (9.3)
- [Best CRM for startups](https://fairlycompared.com/crm/best/startups/): top 3 by computed score: Zoho CRM (9.9), Twenty (9.4), HubSpot (9.3)
- [Best CRM for sales teams](https://fairlycompared.com/crm/best/sales-teams/): top 3 by computed score: Zoho CRM (9.9), HubSpot (9.8), Freshsales (9.6)
- [Best AI CRM](https://fairlycompared.com/crm/best/ai/): top 3 by computed score: HubSpot (9.8), Twenty (9.4), Attio (9.2)
- [Best open-source CRM](https://fairlycompared.com/crm/best/open-source/): top 3 by computed score: Odoo CRM (9.3), Twenty (9.1), EspoCRM (7.4)
- [Best CRM for realtors](https://fairlycompared.com/crm/best/realtors/): top 3 by computed score: Follow Up Boss (8.3), Wise Agent (8.3), Zoho CRM (6.9)
- [Best CRM for insurance agents](https://fairlycompared.com/crm/best/insurance-agents/): top 3 by computed score: AgencyZoom (8.5), Zoho CRM (6.9), HubSpot (6.8)
- [Best CRM for financial advisors](https://fairlycompared.com/crm/best/financial-advisors/): top 3 by computed score: Redtail CRM (8.1), Wealthbox (8.0), Salesforce Financial Services Cloud (7.1)
- [Best CRM for mortgage brokers](https://fairlycompared.com/crm/best/mortgage-brokers/): top 3 by computed score: Zoho CRM (6.9), HubSpot (6.8), Jungo (5.9)
- [Best CRM for nonprofits](https://fairlycompared.com/crm/best/nonprofits/): top 3 by computed score: Little Green Light (8.1), Bloomerang (8.0), Salesforce Nonprofit Cloud (7.6)
- [Best CRM for marketing agencies](https://fairlycompared.com/crm/best/marketing-agencies/): top 3 by computed score: Zoho CRM (9.9), Freshsales (9.6), ActiveCampaign (9.2)
- [Best CRM for construction & roofing](https://fairlycompared.com/crm/best/construction/): top 3 by computed score: Zoho CRM (6.9), HubSpot (6.8), monday CRM (6.2)
- [Best recruiting CRM](https://fairlycompared.com/crm/best/recruiting/): top 3 by computed score: Recruit CRM (8.0), Loxo (6.9), Bullhorn (6.0)
- [Best HIPAA-compliant CRM](https://fairlycompared.com/crm/best/healthcare/): top 3 by computed score: Zoho CRM (9.9), HubSpot (8.3), Insightly (8.2)

## CRM reviews (source-based, ordered by fact score)

- [Zoho CRM review](https://fairlycompared.com/crm/zoho-crm/): paid plans from $14 per user / month; free plan; 5 users year one $840; fact score 9.9/10; facts checked 2026-10-03
- [HubSpot review](https://fairlycompared.com/crm/hubspot/): paid plans from $20 per user / month; free plan; 5 users year one $1,200; fact score 9.7/10; facts checked 2026-10-03
- [Freshsales review](https://fairlycompared.com/crm/freshsales/): paid plans from $9 per user / month; 21-day trial; 5 users year one $540; fact score 9.4/10; facts checked 2026-10-03
- [Odoo CRM review](https://fairlycompared.com/crm/odoo/): paid plans from $31.10 per user / month; free plan; 5 users year one $0; fact score 9.3/10; facts checked 2026-10-03
- [Bigin by Zoho CRM review](https://fairlycompared.com/crm/bigin/): paid plans from $7 per user / month; free plan; 5 users year one $420; fact score 9.1/10; facts checked 2026-10-03
- [Twenty review](https://fairlycompared.com/crm/twenty/): paid plans from $9 per user / month; free to self-host; 5 users year one $540; fact score 9.1/10; facts checked 2026-10-03
- [monday CRM review](https://fairlycompared.com/crm/monday-crm/): paid plans from $12 per user / month; 14-day trial; 5 users year one $1,020; fact score 8.9/10; facts checked 2026-10-03
- [ActiveCampaign review](https://fairlycompared.com/crm/activecampaign/): paid plans from $88 per month, account; 14-day trial; 5 users year one $1,632; fact score 8.8/10; facts checked 2026-10-03
- [Attio review](https://fairlycompared.com/crm/attio/): paid plans from $35 per user / month; free plan; 5 users year one $2,100; fact score 8.8/10; facts checked 2026-10-03
- [folk review](https://fairlycompared.com/crm/folk/): paid plans from $24 per user / month; 14-day trial; 5 users year one $2,880; fact score 8.5/10; facts checked 2026-10-03
- [Capsule CRM review](https://fairlycompared.com/crm/capsule/): paid plans from $18 per user / month; free plan; 5 users year one $2,160; fact score 8.3/10; facts checked 2026-10-03
- [Nutshell review](https://fairlycompared.com/crm/nutshell/): paid plans from $13 per user / month; 14-day trial; 5 users year one $2,520; fact score 8.0/10; facts checked 2026-10-03
- [AgencyZoom review](https://fairlycompared.com/crm/agencyzoom/): paid plans from $119 per month, account; 14-day trial; 5 users year one $1,430; fact score 7.9/10; facts checked 2026-10-03
- [Pipedrive review](https://fairlycompared.com/crm/pipedrive/): paid plans from $14 per user / month; 14-day trial; 5 users year one $2,340; fact score 7.9/10; facts checked 2026-10-03
- [Close review](https://fairlycompared.com/crm/close/): paid plans from $9 per user / month; 14-day trial; 5 users year one $5,940; fact score 7.8/10; facts checked 2026-10-03
- [Copper review](https://fairlycompared.com/crm/copper/): paid plans from $23 per user / month; 14-day trial; 5 users year one $3,540; fact score 7.6/10; facts checked 2026-10-03
- [Wise Agent review](https://fairlycompared.com/crm/wise-agent/): paid plans from $42 per month, account; 14-day trial; 5 users year one $504; fact score 7.6/10; facts checked 2026-10-03
- [Follow Up Boss review](https://fairlycompared.com/crm/follow-up-boss/): paid plans from $58 per user / month; 14-day trial; 5 users year one $3,480; fact score 7.5/10; facts checked 2026-10-03
- [Less Annoying CRM review](https://fairlycompared.com/crm/less-annoying-crm/): paid plans from $15 per user / month; 30-day trial; 5 users year one $900; fact score 7.5/10; facts checked 2026-10-03
- [EspoCRM review](https://fairlycompared.com/crm/espocrm/): quote-only pricing; free plan; 5 users year one $0 license + hosting; fact score 7.4/10; facts checked 2026-10-03
- [Insightly review](https://fairlycompared.com/crm/insightly/): paid plans from $29 per user / month; 14-day trial; 5 users year one $2,940; fact score 7.4/10; facts checked 2026-10-03
- [Little Green Light review](https://fairlycompared.com/crm/little-green-light/): paid plans from $40.50 per month, account; 30-day trial; 5 users year one $486; fact score 7.3/10; facts checked 2026-10-03
- [Redtail CRM review](https://fairlycompared.com/crm/redtail/): paid plans from $39 per user / month; 30-day trial; 5 users year one $3,540; fact score 7.3/10; facts checked 2026-10-03
- [Salesforce Sales Cloud review](https://fairlycompared.com/crm/salesforce/): paid plans from $25 per user / month; free plan; 5 users year one $6,000; fact score 7.3/10; facts checked 2026-10-03
- [Wealthbox review](https://fairlycompared.com/crm/wealthbox/): paid plans from $59 per user / month; 14-day trial; 5 users year one $4,500; fact score 7.2/10; facts checked 2026-10-03
- [Bloomerang review](https://fairlycompared.com/crm/bloomerang/): paid plans from $125 per month, account; demo only; 5 users year one $1,500; fact score 7.1/10; facts checked 2026-10-03
- [Recruit CRM review](https://fairlycompared.com/crm/recruit-crm/): paid plans from $95 per user / month; 30-day trial; 5 users year one $5,700; fact score 7.1/10; facts checked 2026-10-03
- [SuiteCRM review](https://fairlycompared.com/crm/suitecrm/): quote-only pricing; free plan; 5 users year one $0 license + hosting; fact score 6.7/10; facts checked 2026-10-03
- [Salesforce Nonprofit Cloud review](https://fairlycompared.com/crm/salesforce-nonprofit/): paid plans from $70 per user / month; free plan; 5 users year one $4,200; fact score 6.6/10; facts checked 2026-10-03
- [Keap review](https://fairlycompared.com/crm/keap/): paid plans from $249 per month, account; demo only; 5 users year one $4,640; fact score 6.5/10; facts checked 2026-10-03
- [Salesforce Financial Services Cloud review](https://fairlycompared.com/crm/salesforce-fsc/): paid plans from $325 per user / month; 30-day trial; 5 users year one $19,500; fact score 5.9/10; facts checked 2026-10-03
- [Loxo review](https://fairlycompared.com/crm/loxo/): paid plans from $149 per user / month; 7-day trial; 5 users year one $8,940; fact score 5.5/10; facts checked 2026-10-03
- [Bullhorn review](https://fairlycompared.com/crm/bullhorn/): paid plans from $99 per user / month; demo only; 5 users year one $9,900; fact score 4.3/10; facts checked 2026-10-03
- [Lofty review](https://fairlycompared.com/crm/lofty/): quote-only pricing; demo only; 5 users year one not published; fact score 4.3/10; facts checked 2026-10-03
- [Jungo review](https://fairlycompared.com/crm/jungo/): paid plans from $96 per user / month; demo only; 5 users year one not published; fact score 4.1/10; facts checked 2026-10-03
- [Shape review](https://fairlycompared.com/crm/shape/): quote-only pricing; demo only; 5 users year one not published; fact score 4.1/10; facts checked 2026-10-03
- [JobNimbus review](https://fairlycompared.com/crm/jobnimbus/): quote-only pricing; 14-day trial; 5 users year one not published; fact score 3.5/10; facts checked 2026-10-03
- [AccuLynx review](https://fairlycompared.com/crm/acculynx/): quote-only pricing; demo only; 5 users year one not published; fact score 3.3/10; facts checked 2026-10-03
- [Neon CRM review](https://fairlycompared.com/crm/neon-crm/): quote-only pricing; demo only; 5 users year one not published; fact score 3.1/10; facts checked 2026-10-03

## Head-to-head comparisons

- [HubSpot vs Salesforce Sales Cloud](https://fairlycompared.com/crm/compare/hubspot-vs-salesforce/): fact scores 9.7 vs 7.3; 5 users year one $1,200 vs $6,000
- [HubSpot vs Zoho CRM](https://fairlycompared.com/crm/compare/hubspot-vs-zoho-crm/): fact scores 9.7 vs 9.9; 5 users year one $1,200 vs $840
- [HubSpot vs Pipedrive](https://fairlycompared.com/crm/compare/hubspot-vs-pipedrive/): fact scores 9.7 vs 7.9; 5 users year one $1,200 vs $2,340
- [Salesforce Sales Cloud vs Zoho CRM](https://fairlycompared.com/crm/compare/salesforce-vs-zoho-crm/): fact scores 7.3 vs 9.9; 5 users year one $6,000 vs $840
- [HubSpot vs monday CRM](https://fairlycompared.com/crm/compare/hubspot-vs-monday-crm/): fact scores 9.7 vs 8.9; 5 users year one $1,200 vs $1,020
- [Pipedrive vs Salesforce Sales Cloud](https://fairlycompared.com/crm/compare/pipedrive-vs-salesforce/): fact scores 7.9 vs 7.3; 5 users year one $2,340 vs $6,000
- [ActiveCampaign vs HubSpot](https://fairlycompared.com/crm/compare/activecampaign-vs-hubspot/): fact scores 8.8 vs 9.7; 5 users year one $1,632 vs $1,200

## Optional

- [Do you need a CRM?](https://fairlycompared.com/crm/do-you-need-a-crm/)
- [True-cost calculator](https://fairlycompared.com/crm/cost-calculator/)
- [What changed](https://fairlycompared.com/changes/): dated log of price and plan changes
- [About](https://fairlycompared.com/about/)