Evidence · Google US

Who writes the “best CRM” lists?

We looked up the top Google results in the US for the 5 highest-volume "best CRM" searches and checked who publishes each one. 25 of 39 come from companies that sell a CRM, or sell something else to the same buyers.

by the Fairly Compared editorial deskfacts checked how we verify
12sells a CRM31% of results
13sells other products to CRM buyers33% of results
6publisher15% of results
8forum / user content21% of results

What we found

  • 12 results are published by companies that sell their own CRM. Where the result is a ranking article, the vendor lists its own product, and some put it first.
  • 13 results come from companies that are not CRM vendors but sell to the same buyers: sales-tool makers, consultancies, agencies, a no-code platform, a photography service.
  • 6 results come from publishers. Most of them earn money from lead generation, affiliate commissions or sponsored content. So do we, which is why we publish what every vendor pays.
  • 8 results are Reddit threads, YouTube videos and a Medium post: people looking for an answer Google could not find elsewhere.

A vendor can write a fair article, and a publisher can be biased. The point is not that these pages are wrong; it is that buyers rarely see who is talking. That is the gap this site tries to fill: a public formula, dated sources, and commissions that cannot change a ranking.

Method: Google desktop, United States, English, fetched Oct 3, 2026 via DataForSEO. We classified each domain from the publisher's own homepage or about page. Video and forum results are counted but not classified further.

“best crm”

#ResultPublisherType
1Need Help choosing the right CRMreddit.com
Forum / social news platform of user-created communities
forum / user content
2The 10 Best CRMs to Optimize your Management and ...humanlinker.com
AI sales copilot for prospecting, personalized outreach and sales intelligence
sells other products to CRM buyers
3CRM for sales reps: 12 best tools to boost close ratesmethod.me
Customizable CRM built around QuickBooks
sells a CRM
4Best CRM for Professional Services Firms in 2026 - Serif.aiserif.ai
AI agents that automate email and document work
sells other products to CRM buyers
5Enterprise CRM Software: Salesforce vs HubSpot ...alphabold.com
Technology consulting and implementation firm
sells other products to CRM buyers
6Best Standalone CRM for Small Business 2026coffee.ai
AI-agent-first CRM
sells a CRM
710 Best CRM for Sales Reps, Field-Tested (2026)simplydepo.com
Field sales / order management / retail-execution platform for CPG brands and distributors
sells other products to CRM buyers
87 Best Open Source CRM Softwarefitsmallbusiness.com
Small-business advice, software reviews and comparison content
publisher

“best crm packages”

#ResultPublisherType
1What's the Best CRM for Software Companies?reddit.com
Forum / social news platform of user-created communities
forum / user content
210 Best CRM Software for Startups Reviewed in 2026croclub.com
Membership/community and content site for Chief Revenue Officers with a curated tools directory
publisher
310 Best CRM Management Software To Grow Your Businesspwskills.com
Ed-tech: paid online up-skilling courses
publisher
4CRM for Startups: Ultimate Guide for 2026larksuite.com
Collaboration suite / workplace superapp
sells other products to CRM buyers
5Best All In One CRM Software in 2026salesmate.io
Salesmate CRM: AI-powered 'unified customer platform' combining CRM
sells a CRM
610 Best Retail CRM Solutions for 2026theretailexec.com
Retail-industry publication/community with tool comparisons
publisher
7Best CRM for Small Business 2026: Traditional vs AI Toolscoffee.ai
AI-agent-first CRM
sells a CRM
8The Top 20 Best Cloud CRM Software Solutions for 2024striven.com
All-in-one business management software / ERP
sells other products to CRM buyers

“best crm for small company”

#ResultPublisherType
1Best Simple CRM for Small Businesses: Lightweight ...reddit.com
Forum / social news platform of user-created communities
forum / user content
25 Best CRMs for Startups: A Complete Guideexpertmarket.com
Supplier-matching lead-generation and comparison site: users answer a questionnaire and are matched with up to five vendors
publisher
3The 3 best CRMs for small businesses - Leader Guideleaderguide.com.au
One-on-one business coaching and consulting for small-business owners, plus podcast, book and articles
sells other products to CRM buyers
410 Best Sales CRM Software to Drive Business Growth in ...bigcontacts.com
Cloud CRM and contact management with sales pipeline, workflow automation and email marketing
sells a CRM
56 Best Simple CRM Software to Use in 2026flowlu.com
All-in-one suite: online CRM plus project and task management, invoicing/finance, knowledge base
sells a CRM
6CRM for Startups: Ultimate Guide for 2026larksuite.com
Collaboration suite / workplace superapp
sells other products to CRM buyers
7Best easy-to-use CRM for small business: our pickscapsulecrm.com
Cloud CRM
sells a CRM
8Top 7 CRM Tools to Skyrocket Your Business in 2026storydoc.com
AI-native platform for interactive presentations and business documents
sells other products to CRM buyers

“best crm for realtors”

#ResultPublisherType
1Best CRM for Real Estate Agents: Key Features & How To ...knack.com
No-code application development platform
sells other products to CRM buyers
2Picking the BEST CRM in Real Estate - (Top 5)youtube.com
Video-sharing platform of creator-uploaded videos
forum / user content
3The Best CRM Solutions for Real Estate Professionalssolutionsreview.com
Enterprise-technology editorial network
publisher
4Best Real Estate CRM for NEW or SOLO AGENTS! FREE ...youtube.com
Video-sharing platform of creator-uploaded videos
forum / user content
5How to Choose the Best Real Estate CRMvirtuance.com
National real estate photography and media services
sells other products to CRM buyers
6What is the BEST CRM for Realtors? (I've tried many so you ...youtube.com
Video-sharing platform of creator-uploaded videos
forum / user content
7Best Real Estate CRM Software for Realtors 2023yoursiteneedsme.com
Web design/digital marketing agency building WordPress real estate websites with IDX
sells other products to CRM buyers

“crm best free”

#ResultPublisherType
1Streamline Your Entire Business With a Free CRMhubspot.com
Customer platform
sells a CRM
2Looking for a Free CRM tool for a Small Business ...reddit.com
Forum / social news platform of user-created communities
forum / user content
3FreeCRM — Free CRM: Unlimited Users & Contactsfreecrm.com
Freemium multi-channel CRM
sells a CRM
410 free CRMs that will grow your businessmonday.com
Work management / 'AI work platform'
sells a CRM
5The 14 best free CRM software in 2026zapier.com
Workflow automation / AI orchestration platform connecting 9,000+ apps
sells other products to CRM buyers
6Salesforce Free CRM: Get Started Todaysalesforce.com
Enterprise CRM platform
sells a CRM
7What's The Best Free CRM For Your Small Business? - Mediummedium.com
Open publishing platform where anyone can write
forum / user content
8Free CRM software for all your business needszoho.com
Suite of 45+ business apps
sells a CRM

Sources for each classification

  • alphabold.com: Technology consulting and implementation firm (Microsoft Dynamics 365, NetSuite, Power Platform, Salesforce) plus managed services and custom development. Has own niche products (BUILDFitters, BOLDAssembly, BOLDSuite Analytics) but none is a CRM. source
  • bigcontacts.com: Cloud CRM and contact management with sales pipeline, workflow automation and email marketing ('AI CRM, Email & Contact Management Software'). source
  • capsulecrm.com: Cloud CRM (contacts, sales pipeline, projects, tasks, workflow automation, reporting); also offers the Transpond marketing tool. source
  • coffee.ai: AI-agent-first CRM ('Coffee CRM'): automates contact capture, meeting notes and pipeline updates; works standalone with its own pipeline/contacts or as a companion layer on Salesforce or HubSpot. source
  • croclub.com: Membership/community and content site for Chief Revenue Officers with a curated tools directory (CRM, forecasting, etc.); no software of its own. source
  • expertmarket.com: Supplier-matching lead-generation and comparison site: users answer a questionnaire and are matched with up to five vendors; also publishes reviews/guides across 30+ industries. Does not sell software. source
  • fitsmallbusiness.com: Small-business advice, software reviews and comparison content; does not sell its own software. source
  • flowlu.com: All-in-one suite: online CRM plus project and task management, invoicing/finance, knowledge base; tagline 'Project management and CRM built to work together'. source
  • freecrm.com: Freemium multi-channel CRM (email marketing, voice calling, SMS) with unlimited users/contacts on the free plan; paid Pro and Enterprise tiers. source
  • hubspot.com: Customer platform (CRM, marketing, sales, service hubs) with a free CRM ('Smart CRM') at its core. source
  • humanlinker.com: AI sales copilot for prospecting, personalized outreach and sales intelligence; positions itself as complementing (integrating with) HubSpot, Salesforce and Dynamics, not replacing them. source
  • knack.com: No-code application development platform (custom business apps, databases, portals, workflows) with AI app building. source
  • larksuite.com: Collaboration suite / workplace superapp (chat, meetings, docs, projects, Lark Base database); not a dedicated CRM product. source
  • leaderguide.com.au: One-on-one business coaching and consulting for small-business owners, plus podcast, book and articles; no software of its own. source
  • medium.com: Open publishing platform where anyone can write; supported by paid memberships rather than ads. source
  • method.me: Customizable CRM built around QuickBooks (Online and Desktop) with two-way sync; homepage: 'The Customizable QuickBooks CRM Built for Growing Businesses'. source
  • monday.com: Work management / 'AI work platform' (projects, ops, marketing, dev, service) that also sells monday CRM as a named product line. source
  • pwskills.com: Ed-tech: paid online up-skilling courses (data science, AI/ML, software dev, digital marketing, product management) with mentors; does not sell software. source
  • reddit.com: Forum / social news platform of user-created communities (subreddits) driven by user submissions and voting; revenue from advertising and premium memberships. source
  • salesforce.com: Enterprise CRM platform (Sales, Service, Marketing, Agentforce AI); free, Starter and Pro Suite editions. source
  • salesmate.io: Salesmate CRM: AI-powered 'unified customer platform' combining CRM (contacts, deals), marketing automation, support and AI agents. source
  • serif.ai: AI agents that automate email and document work (inbox triage, document collection, client communication); self-described as an 'AI email and client communication tool that works alongside your CRM'. source
  • simplydepo.com: Field sales / order management / retail-execution platform for CPG brands and distributors (mobile orders, routes, shelf audits, B2B storefront, QuickBooks sync). source
  • solutionsreview.com: Enterprise-technology editorial network (news, buyer's guides, best-of lists) that also sells sponsored content, video and event programs to vendors; does not sell software. source
  • storydoc.com: AI-native platform for interactive presentations and business documents (pitch decks, proposals, reports) with engagement analytics and CRM integrations. source
  • striven.com: All-in-one business management software / ERP (accounting, inventory, CRM & sales management, projects, HR) for small and midsize businesses. source
  • theretailexec.com: Retail-industry publication/community with tool comparisons ('Tools' section); no software of its own. source
  • virtuance.com: National real estate photography and media services (photos, 3D tours, floor plans, aerial, video) for agents and property managers. source
  • yoursiteneedsme.com: Web design/digital marketing agency building WordPress real estate websites with IDX (MLS) integration; $499 entry package. source
  • youtube.com: Video-sharing platform of creator-uploaded videos; owned by Google. source
  • zapier.com: Workflow automation / AI orchestration platform connecting 9,000+ apps (including CRMs); not a CRM. source
  • zoho.com: Suite of 45+ business apps; Zoho CRM is a flagship product with a free edition. source