Evidence · Google US
Who writes the “best CRM” lists?
We looked up the top Google results in the US for the 5 highest-volume "best CRM" searches and checked who publishes each one. 25 of 39 come from companies that sell a CRM, or sell something else to the same buyers.
12sells a CRM31% of results
13sells other products to CRM buyers33% of results
6publisher15% of results
8forum / user content21% of results
What we found
- 12 results are published by companies that sell their own CRM. Where the result is a ranking article, the vendor lists its own product, and some put it first.
- 13 results come from companies that are not CRM vendors but sell to the same buyers: sales-tool makers, consultancies, agencies, a no-code platform, a photography service.
- 6 results come from publishers. Most of them earn money from lead generation, affiliate commissions or sponsored content. So do we, which is why we publish what every vendor pays.
- 8 results are Reddit threads, YouTube videos and a Medium post: people looking for an answer Google could not find elsewhere.
A vendor can write a fair article, and a publisher can be biased. The point is not that these pages are wrong; it is that buyers rarely see who is talking. That is the gap this site tries to fill: a public formula, dated sources, and commissions that cannot change a ranking.
Method: Google desktop, United States, English, fetched Oct 3, 2026 via DataForSEO. We classified each domain from the publisher's own homepage or about page. Video and forum results are counted but not classified further.
“best crm”
| # | Result | Publisher | Type |
|---|---|---|---|
| 1 | Need Help choosing the right CRM | reddit.com Forum / social news platform of user-created communities | forum / user content |
| 2 | The 10 Best CRMs to Optimize your Management and ... | humanlinker.com AI sales copilot for prospecting, personalized outreach and sales intelligence | sells other products to CRM buyers |
| 3 | CRM for sales reps: 12 best tools to boost close rates | method.me Customizable CRM built around QuickBooks | sells a CRM |
| 4 | Best CRM for Professional Services Firms in 2026 - Serif.ai | serif.ai AI agents that automate email and document work | sells other products to CRM buyers |
| 5 | Enterprise CRM Software: Salesforce vs HubSpot ... | alphabold.com Technology consulting and implementation firm | sells other products to CRM buyers |
| 6 | Best Standalone CRM for Small Business 2026 | coffee.ai AI-agent-first CRM | sells a CRM |
| 7 | 10 Best CRM for Sales Reps, Field-Tested (2026) | simplydepo.com Field sales / order management / retail-execution platform for CPG brands and distributors | sells other products to CRM buyers |
| 8 | 7 Best Open Source CRM Software | fitsmallbusiness.com Small-business advice, software reviews and comparison content | publisher |
“best crm packages”
| # | Result | Publisher | Type |
|---|---|---|---|
| 1 | What's the Best CRM for Software Companies? | reddit.com Forum / social news platform of user-created communities | forum / user content |
| 2 | 10 Best CRM Software for Startups Reviewed in 2026 | croclub.com Membership/community and content site for Chief Revenue Officers with a curated tools directory | publisher |
| 3 | 10 Best CRM Management Software To Grow Your Business | pwskills.com Ed-tech: paid online up-skilling courses | publisher |
| 4 | CRM for Startups: Ultimate Guide for 2026 | larksuite.com Collaboration suite / workplace superapp | sells other products to CRM buyers |
| 5 | Best All In One CRM Software in 2026 | salesmate.io Salesmate CRM: AI-powered 'unified customer platform' combining CRM | sells a CRM |
| 6 | 10 Best Retail CRM Solutions for 2026 | theretailexec.com Retail-industry publication/community with tool comparisons | publisher |
| 7 | Best CRM for Small Business 2026: Traditional vs AI Tools | coffee.ai AI-agent-first CRM | sells a CRM |
| 8 | The Top 20 Best Cloud CRM Software Solutions for 2024 | striven.com All-in-one business management software / ERP | sells other products to CRM buyers |
“best crm for small company”
| # | Result | Publisher | Type |
|---|---|---|---|
| 1 | Best Simple CRM for Small Businesses: Lightweight ... | reddit.com Forum / social news platform of user-created communities | forum / user content |
| 2 | 5 Best CRMs for Startups: A Complete Guide | expertmarket.com Supplier-matching lead-generation and comparison site: users answer a questionnaire and are matched with up to five vendors | publisher |
| 3 | The 3 best CRMs for small businesses - Leader Guide | leaderguide.com.au One-on-one business coaching and consulting for small-business owners, plus podcast, book and articles | sells other products to CRM buyers |
| 4 | 10 Best Sales CRM Software to Drive Business Growth in ... | bigcontacts.com Cloud CRM and contact management with sales pipeline, workflow automation and email marketing | sells a CRM |
| 5 | 6 Best Simple CRM Software to Use in 2026 | flowlu.com All-in-one suite: online CRM plus project and task management, invoicing/finance, knowledge base | sells a CRM |
| 6 | CRM for Startups: Ultimate Guide for 2026 | larksuite.com Collaboration suite / workplace superapp | sells other products to CRM buyers |
| 7 | Best easy-to-use CRM for small business: our picks | capsulecrm.com Cloud CRM | sells a CRM |
| 8 | Top 7 CRM Tools to Skyrocket Your Business in 2026 | storydoc.com AI-native platform for interactive presentations and business documents | sells other products to CRM buyers |
“best crm for realtors”
| # | Result | Publisher | Type |
|---|---|---|---|
| 1 | Best CRM for Real Estate Agents: Key Features & How To ... | knack.com No-code application development platform | sells other products to CRM buyers |
| 2 | Picking the BEST CRM in Real Estate - (Top 5) | youtube.com Video-sharing platform of creator-uploaded videos | forum / user content |
| 3 | The Best CRM Solutions for Real Estate Professionals | solutionsreview.com Enterprise-technology editorial network | publisher |
| 4 | Best Real Estate CRM for NEW or SOLO AGENTS! FREE ... | youtube.com Video-sharing platform of creator-uploaded videos | forum / user content |
| 5 | How to Choose the Best Real Estate CRM | virtuance.com National real estate photography and media services | sells other products to CRM buyers |
| 6 | What is the BEST CRM for Realtors? (I've tried many so you ... | youtube.com Video-sharing platform of creator-uploaded videos | forum / user content |
| 7 | Best Real Estate CRM Software for Realtors 2023 | yoursiteneedsme.com Web design/digital marketing agency building WordPress real estate websites with IDX | sells other products to CRM buyers |
“crm best free”
| # | Result | Publisher | Type |
|---|---|---|---|
| 1 | Streamline Your Entire Business With a Free CRM | hubspot.com Customer platform | sells a CRM |
| 2 | Looking for a Free CRM tool for a Small Business ... | reddit.com Forum / social news platform of user-created communities | forum / user content |
| 3 | FreeCRM — Free CRM: Unlimited Users & Contacts | freecrm.com Freemium multi-channel CRM | sells a CRM |
| 4 | 10 free CRMs that will grow your business | monday.com Work management / 'AI work platform' | sells a CRM |
| 5 | The 14 best free CRM software in 2026 | zapier.com Workflow automation / AI orchestration platform connecting 9,000+ apps | sells other products to CRM buyers |
| 6 | Salesforce Free CRM: Get Started Today | salesforce.com Enterprise CRM platform | sells a CRM |
| 7 | What's The Best Free CRM For Your Small Business? - Medium | medium.com Open publishing platform where anyone can write | forum / user content |
| 8 | Free CRM software for all your business needs | zoho.com Suite of 45+ business apps | sells a CRM |
Sources for each classification
- alphabold.com: Technology consulting and implementation firm (Microsoft Dynamics 365, NetSuite, Power Platform, Salesforce) plus managed services and custom development. Has own niche products (BUILDFitters, BOLDAssembly, BOLDSuite Analytics) but none is a CRM. source
- bigcontacts.com: Cloud CRM and contact management with sales pipeline, workflow automation and email marketing ('AI CRM, Email & Contact Management Software'). source
- capsulecrm.com: Cloud CRM (contacts, sales pipeline, projects, tasks, workflow automation, reporting); also offers the Transpond marketing tool. source
- coffee.ai: AI-agent-first CRM ('Coffee CRM'): automates contact capture, meeting notes and pipeline updates; works standalone with its own pipeline/contacts or as a companion layer on Salesforce or HubSpot. source
- croclub.com: Membership/community and content site for Chief Revenue Officers with a curated tools directory (CRM, forecasting, etc.); no software of its own. source
- expertmarket.com: Supplier-matching lead-generation and comparison site: users answer a questionnaire and are matched with up to five vendors; also publishes reviews/guides across 30+ industries. Does not sell software. source
- fitsmallbusiness.com: Small-business advice, software reviews and comparison content; does not sell its own software. source
- flowlu.com: All-in-one suite: online CRM plus project and task management, invoicing/finance, knowledge base; tagline 'Project management and CRM built to work together'. source
- freecrm.com: Freemium multi-channel CRM (email marketing, voice calling, SMS) with unlimited users/contacts on the free plan; paid Pro and Enterprise tiers. source
- hubspot.com: Customer platform (CRM, marketing, sales, service hubs) with a free CRM ('Smart CRM') at its core. source
- humanlinker.com: AI sales copilot for prospecting, personalized outreach and sales intelligence; positions itself as complementing (integrating with) HubSpot, Salesforce and Dynamics, not replacing them. source
- knack.com: No-code application development platform (custom business apps, databases, portals, workflows) with AI app building. source
- larksuite.com: Collaboration suite / workplace superapp (chat, meetings, docs, projects, Lark Base database); not a dedicated CRM product. source
- leaderguide.com.au: One-on-one business coaching and consulting for small-business owners, plus podcast, book and articles; no software of its own. source
- medium.com: Open publishing platform where anyone can write; supported by paid memberships rather than ads. source
- method.me: Customizable CRM built around QuickBooks (Online and Desktop) with two-way sync; homepage: 'The Customizable QuickBooks CRM Built for Growing Businesses'. source
- monday.com: Work management / 'AI work platform' (projects, ops, marketing, dev, service) that also sells monday CRM as a named product line. source
- pwskills.com: Ed-tech: paid online up-skilling courses (data science, AI/ML, software dev, digital marketing, product management) with mentors; does not sell software. source
- reddit.com: Forum / social news platform of user-created communities (subreddits) driven by user submissions and voting; revenue from advertising and premium memberships. source
- salesforce.com: Enterprise CRM platform (Sales, Service, Marketing, Agentforce AI); free, Starter and Pro Suite editions. source
- salesmate.io: Salesmate CRM: AI-powered 'unified customer platform' combining CRM (contacts, deals), marketing automation, support and AI agents. source
- serif.ai: AI agents that automate email and document work (inbox triage, document collection, client communication); self-described as an 'AI email and client communication tool that works alongside your CRM'. source
- simplydepo.com: Field sales / order management / retail-execution platform for CPG brands and distributors (mobile orders, routes, shelf audits, B2B storefront, QuickBooks sync). source
- solutionsreview.com: Enterprise-technology editorial network (news, buyer's guides, best-of lists) that also sells sponsored content, video and event programs to vendors; does not sell software. source
- storydoc.com: AI-native platform for interactive presentations and business documents (pitch decks, proposals, reports) with engagement analytics and CRM integrations. source
- striven.com: All-in-one business management software / ERP (accounting, inventory, CRM & sales management, projects, HR) for small and midsize businesses. source
- theretailexec.com: Retail-industry publication/community with tool comparisons ('Tools' section); no software of its own. source
- virtuance.com: National real estate photography and media services (photos, 3D tours, floor plans, aerial, video) for agents and property managers. source
- yoursiteneedsme.com: Web design/digital marketing agency building WordPress real estate websites with IDX (MLS) integration; $499 entry package. source
- youtube.com: Video-sharing platform of creator-uploaded videos; owned by Google. source
- zapier.com: Workflow automation / AI orchestration platform connecting 9,000+ apps (including CRMs); not a CRM. source
- zoho.com: Suite of 45+ business apps; Zoho CRM is a flagship product with a free edition. source