Nonprofits need donor management, not a sales pipeline. And they need pricing that does not punish adding volunteers as users.
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Donor CRMs price by record count, by organization revenue, or per user. We list all three models and show which include unlimited users. Industry fit is 10 for donor-management tools; general CRMs can work but lack gift tracking out of the box.
Note that the fact score counts sales-pipeline features, which donor databases do not need. That is why the industry fit carries 30% of the ranking on this page.
order = 70% fact score + 30% documented industry fit · computed, not negotiated · methodology
Low-cost donor database priced by record count, with every feature and unlimited users on every tier and QuickBooks Online sync.
Industry fit 10/10: donor database with gift tracking and unlimited users. Core plan: Up to 2,500 records $40.50 /mo per account.
Donor-management CRM with built-in email, supporter journeys and QuickBooks sync; flat price per organization with unlimited users, billed annually.
Industry fit 10/10: donor management, supporter journeys and fundraising tools. Core plan: CRM $125 /mo per account.
Salesforce for nonprofits: eligible organizations get 10 free licenses through the Power of Us program; paid editions from $70 per user per month, billed annually.
Industry fit 10/10: nonprofit data model; 10 donated licenses via Power of Us. Core plan: Core $70 /user/mo.
Low-cost, deep CRM with a free plan for three users that already includes workflow automation; Standard adds email integration, built-in calling and custom modules.
General CRM (industry fit 0). Core plan: Standard $14 /user/mo.
Free CRM for two users plus a broad paid suite; Sales Hub Starter adds workflows and calling, while Professional jumps to $90+ per seat and a required $1,500 onboarding.
General CRM (industry fit 0). Core plan: Starter $20 /user/mo.
Highly customizable board-based CRM with automations and AI credits from Standard; sold in seat buckets with a three-seat minimum.
General CRM (industry fit 0). Core plan: Standard $17 /user/mo.
Nonprofit CRM with unlimited users, workflows, email and an open API in one plan; the price scales with your organization revenue and is quoted.
Industry fit 10/10: donor, membership and event management. Core plan: quote-only pricing.
| # | CRM | Score | Core plan | 5 users / yr 1 | Free option |
|---|---|---|---|---|---|
| 1 | Little Green Light | 8.1 | Up to 2,500 records · $40.50 | $486 | 30-day trial |
| 2 | Bloomerang | 8.0 | CRM · $125 | $1,500 | demo |
| 3 | Salesforce Nonprofit Cloud | 7.6 | Core · $70 | $4,200 | free plan |
| 4 | Zoho CRM | 6.9 | Standard · $14 | $840 | free plan |
| 5 | HubSpot | 6.8 | Starter · $20 | $1,200 | free plan |
| 6 | monday CRM | 6.2 | Standard · $17 | $1,020 | 14-day trial |
| 7 | Neon CRM | 5.2 | quote only | — | demo |
Compare the top 3 side by side →
Little Green Light ranks first on our combined score. Small nonprofits should also compare pricing models: record-based pricing is usually cheapest while your donor list is small.
Eligible nonprofits can get 10 free licenses through Salesforce’s Power of Us program. Implementation and add-ons are not included. See the Salesforce Nonprofit Cloud review.