Contractors need a CRM that follows the job, not just the lead: estimates, production, invoices and a mobile app for the crew.
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Both roofing-specific CRMs we track are quote-only, which costs them points on cost and transparency. General CRMs are cheaper and public, but lack estimates and job production tracking. Industry fit decides much of this page.
order = 70% fact score + 30% documented industry fit · computed, not negotiated · methodology
Low-cost, deep CRM with a free plan for three users that already includes workflow automation; Standard adds email integration, built-in calling and custom modules.
General CRM (industry fit 0). Core plan: Standard $14 /user/mo.
Free CRM for two users plus a broad paid suite; Sales Hub Starter adds workflows and calling, while Professional jumps to $90+ per seat and a required $1,500 onboarding.
General CRM (industry fit 0). Core plan: Starter $20 /user/mo.
Highly customizable board-based CRM with automations and AI credits from Standard; sold in seat buckets with a three-seat minimum.
General CRM (industry fit 0). Core plan: Standard $17 /user/mo.
Visual, pipeline-first sales CRM; two-way email sync and automations start on Growth, and the Nova AI assistant is included on every plan.
General CRM (industry fit 0). Core plan: Growth $39 /user/mo.
Job-board CRM for roofing and exterior contractors with QuickBooks sync and mobile apps; plan limits are published, prices are quote-only.
Industry fit 10/10: job boards, QuickBooks sync and mobile app for contractors. Core plan: quote-only pricing.
Roofing-business software with leads, estimates, job tracking, invoicing and two-way QuickBooks sync; quote-only pricing, no free trial.
Industry fit 10/10: roofing estimates, production tracking and invoicing. Core plan: quote-only pricing.
| # | CRM | Score | Core plan | 5 users / yr 1 | Free option |
|---|---|---|---|---|---|
| 1 | Zoho CRM | 6.9 | Standard · $14 | $840 | free plan |
| 2 | HubSpot | 6.8 | Starter · $20 | $1,200 | free plan |
| 3 | monday CRM | 6.2 | Standard · $17 | $1,020 | 14-day trial |
| 4 | Pipedrive | 5.5 | Growth · $39 | $2,340 | 14-day trial |
| 5 | JobNimbus | 5.4 | quote only | — | 14-day trial |
| 6 | AccuLynx | 5.3 | quote only | — | demo |
Compare the top 3 side by side →
Zoho CRM ranks first on our combined score. Ask both roofing vendors for a written quote; neither publishes prices.