14-day trialinsurance
Sales, renewal and referral CRM for P&C insurance agencies, priced per agency with seven seats included; owned by Vertafore.
- Paid plans from
- $119 per month, account
- 5 users, year 1
- $1,430 on Essential
- Free option
- 14-day trial
Best for · industry
Best CRM for insurance agents (2026)
An insurance agency CRM lives next to the agency management system (AMS). The question is less "which CRM is best" and more "which one connects to our AMS and automates renewals".
Disclosure: We may earn a commission when you sign up through links marked as affiliate links. That never affects scores or order: rankings are computed from documented facts and cannot read affiliate data. What each vendor pays us →
Few insurance-specific CRMs publish prices. We track AgencyZoom (Vertafore), which does, alongside general CRMs that agencies commonly adapt. Industry fit is 10 for AMS integration and renewal workflows, 5 for documented insurance features in a general platform.
What we looked at
- AMS integration
- Renewal and cross-sell automation
- Per-agency vs per-user pricing
- HIPAA BAA for health and life lines
order = 70% fact score + 30% documented industry fit · computed, not negotiated · methodology
The ranking
Industry fit 10/10: AMS integration, renewal automation and agency pricing with 7 seats included. Core plan: Essential $119 /mo per account.
free planHIPAA BAA
Low-cost, deep CRM with a free plan for three users that already includes workflow automation; Standard adds email integration, built-in calling and custom modules.
- Paid plans from
- $14 per user / month
- 5 users, year 1
- $840 on Standard
- Free option
- free plan
General CRM (industry fit 0). Core plan: Standard $14 /user/mo.
free planmandatory setup feeHIPAA BAA
Free CRM for two users plus a broad paid suite; Sales Hub Starter adds workflows and calling, while Professional jumps to $90+ per seat and a required $1,500 onboarding.
- Paid plans from
- $20 per user / month
- 5 users, year 1
- $1,200 on Starter
- Free option
- free plan
General CRM (industry fit 0). Core plan: Starter $20 /user/mo.
21-day trial, no card
Low-cost sales CRM with built-in email, phone and basic workflows from the entry plan; Freddy AI scoring starts on Pro.
- Paid plans from
- $9 per user / month
- 5 users, year 1
- $540 on Growth
- Free option
- 21-day trial
General CRM (industry fit 0). Core plan: Growth $9 /user/mo.
30-day trial, no cardannual billing onlyfinancial-advisors
Salesforce's financial-services edition with advisor, household and banking data models, from $325 per user per month billed annually.
- Paid plans from
- $325 per user / month
- 5 users, year 1
- $19,500 on Sales Core
- Free option
- 30-day trial
Industry fit 5/10: insurance brokerage features in higher editions. Core plan: Sales Core $325 /user/mo.
mandatory setup feeHIPAA BAA
CRM plus email marketing, landing pages, payments and a business phone line in one flat plan for two users; implementation is required.
- Paid plans from
- $249 per month, account
- 5 users, year 1
- $4,640 on Keap
- Free option
- demo only
General CRM (industry fit 0). Core plan: Keap $249 /mo per account.
At a glance
| # | CRM | Score | Core plan | 5 users / yr 1 | Free option |
|---|---|---|---|---|---|
| 1 | AgencyZoom | 8.5 | Essential · $119 | $1,430 | 14-day trial |
| 2 | Zoho CRM | 6.9 | Standard · $14 | $840 | free plan |
| 3 | HubSpot | 6.8 | Starter · $20 | $1,200 | free plan |
| 4 | Freshsales | 6.6 | Growth · $9 | $540 | 21-day trial |
| 5 | Salesforce Financial Services Cloud | 5.6 | Sales Core · $325 | $19,500 | 30-day trial |
| 6 | Keap | 4.6 | Keap · $249 | $4,640 | demo |
Compare the top 3 side by side →
FAQ
What is the best CRM for insurance agents?
AgencyZoom ranks first on our combined score. Agencies on Vertafore systems should look at AgencyZoom first because of the AMS integration.
Do insurance agents need a HIPAA-compliant CRM?
If you store protected health information (common in health and some life lines), you need a vendor that signs a Business Associate Agreement. See best CRM for healthcare for which vendors do.