Agencies run two pipelines: winning clients and delivering for them. A CRM that also sends email campaigns or tracks projects saves a tool.
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There are few agency-specific CRMs with public prices, so this list ranks general CRMs. Look at the email-marketing row: some include campaigns, others sell them as an add-on or a separate product.
order = 70% fact score + 30% documented email marketing and automation on the core plan · computed, not negotiated · methodology
Low-cost, deep CRM with a free plan for three users that already includes workflow automation; Standard adds email integration, built-in calling and custom modules.
Topic fit 10/10. Email marketing: mass email from Standard; full campaigns via separate Zoho Campaigns product (not included)
Low-cost sales CRM with built-in email, phone and basic workflows from the entry plan; Freddy AI scoring starts on Pro.
Topic fit 10/10. Email marketing: bulk email within the CRM: 250/user/day (Growth), 1,000 (Pro), 5,000 (Enterprise); no separate marketing automation included (Freshmarketer is a separate product)
Email-marketing and automation platform first; the sales pipeline is a paid CRM add-on that needs at least the Plus plan.
Topic fit 10/10. Email marketing: yes (core product; all plans; email sends cap is a multiple of contact limit, 10x on Starter/Plus, 12x Pro, 15x Enterprise)
Lightweight relationship CRM with email campaigns, enrichment and AI assistants; dashboards, deals, custom objects and the API start on Premium.
Topic fit 10/10. Email marketing: Email campaigns ('Messages': 2,000 per member/mo Standard, 5,000 Premium) with campaign analytics and templates; sequences from Premium; 1 / 3 custom sending domains
Free CRM for two users plus a broad paid suite; Sales Hub Starter adds workflows and calling, while Professional jumps to $90+ per seat and a required $1,500 onboarding.
Topic fit 7.5/10. Email marketing: Free tools: 2,000 sends/month with HubSpot branding. Real marketing email is the separate Marketing Hub (Starter $20/seat; Professional from $890/month incl. 3 core seats + $3,000 onboarding)
Sales CRM with email and calendar sync and built-in email marketing on every plan; sales automation starts on Pro.
Topic fit 10/10. Email marketing: email marketing capabilities included in every plan; email marketing add-on priced by marketing contacts from $5/mo (sends up to 8x contact limit); Smart sequences listed in product updates
Highly customizable board-based CRM with automations and AI credits from Standard; sold in seat buckets with a three-seat minimum.
Topic fit 7.5/10. Email marketing: from Pro: mass email + email sequences; separate product 'monday campaigns' for email marketing (price not on CRM pricing page)
CRM built into Gmail and Google Workspace; workflow automation, bulk email, reports and API access start on Professional.
Topic fit 10/10. Email marketing: from Professional (bulk email, email automation); email series from Business (Email Sequences powered by partner Outfunnel per privacy policy)
Visual, pipeline-first sales CRM; two-way email sync and automations start on Growth, and the Nova AI assistant is included on every plan.
Topic fit 7.5/10. Email marketing: Campaigns add-on (starting from $13.33/month); group emailing from Growth
CRM plus email marketing, landing pages, payments and a business phone line in one flat plan for two users; implementation is required.
Topic fit 10/10. Email marketing: yes (broadcasts, newsletters, automated emails, landing pages, multi-page funnels; in the single plan)
| # | CRM | Score | Core plan | 5 users / yr 1 | Free option |
|---|---|---|---|---|---|
| 1 | Zoho CRM | 9.9 | Standard · $14 | $840 | free plan |
| 2 | Freshsales | 9.6 | Growth · $9 | $540 | 21-day trial |
| 3 | ActiveCampaign | 9.2 | Plus + Pipelines · $88 | $1,632 | 14-day trial |
| 4 | folk | 9.0 | Premium · $48 | $2,880 | 14-day trial |
| 5 | HubSpot | 9.0 | Starter · $20 | $1,200 | free plan |
| 6 | Nutshell | 8.6 | Pro · $42 | $2,520 | 14-day trial |
| 7 | monday CRM | 8.5 | Standard · $17 | $1,020 | 14-day trial |
| 8 | Copper | 8.3 | Professional · $59 | $3,540 | 14-day trial |
| 9 | Pipedrive | 7.8 | Growth · $39 | $2,340 | 14-day trial |
| 10 | Keap | 7.6 | Keap · $249 | $4,640 | demo |
Compare the top 3 side by side →
Agencies commonly combine a sales CRM with an email tool. In our comparison, Zoho CRM ranks first; compare the email-marketing row in each review before you buy a second tool.