Every CRM now advertises AI. The differences that matter are on which plan it starts, what it actually does, and whether it is metered in credits that run out.
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We list documented AI features per vendor, the plan where they start, and how usage is billed. We do not rate AI quality yet: that needs hands-on tests.
order = 70% fact score + 30% documented AI features on the core plan · computed, not negotiated · methodology
Free CRM for two users plus a broad paid suite; Sales Hub Starter adds workflows and calling, while Professional jumps to $90+ per seat and a required $1,500 onboarding.
Topic fit 10/10. AI: Breeze agents (data agent, prospecting agent, customer agent) and AI actions are credit-metered: 500 credits Starter / 3,000 Professional / 5,000 Enterprise per month, extra $0.010/credit. Rate sheet examples: prospecting agent 100 credits per lead, customer agent 50 per resolved conversation, data agent 10 per prompt per record. Predictive deal score on Professional and Enterprise
Modern open-source CRM: self-host the AGPL core for free, or use the cloud from $9 per user per month with unlimited custom objects and workflows.
Topic fit 10/10. AI: AI chatbot over CRM data and AI agents (enrich records, draft/send follow-ups, analyze pipeline) on all plans; agents respect user permissions; credit/usage limits not documented
Flexible, data-model-first CRM with a free plan for up to three seats; workflows and AI run on every plan, metered by credits.
Topic fit 10/10. AI: Ask Attio, AI agents and AI attributes on all plans, metered by credits (seat credits 100/500/1,000/2,500; workspace credits 250/1,500/10,000/custom). Ask Attio queries cost ~10-50 credits; web-agent attributes 10 credits/record. Call Intelligence Pro+
Highly customizable board-based CRM with automations and AI credits from Standard; sold in seat buckets with a three-seat minimum.
Topic fit 10/10. AI: Standard/Pro/Ultimate list AI credits plus agents (outreach caller, lead sourcer, meeting prep, build-your-own), AI meeting notetaker, Sidekick assistant, vibe app builder, AI data fields; AI workflow builder from Pro. Basic card shows 'AI Usage' only
Lightweight relationship CRM with email campaigns, enrichment and AI assistants; dashboards, deals, custom objects and the API start on Premium.
Topic fit 10/10. AI: AI assistants (Research, Workflow, Follow-up, Recap) and Magic fields (AI): 2,000 field credits/mo Standard, 5,000 Premium; folk MCP and API for external AI agents; all credit-metered
Sales CRM with email and calendar sync and built-in email marketing on every plan; sales automation starts on Pro.
Topic fit 10/10. AI: AI outcomes per month by plan: 10 / 20 / 40 / 100 / 150 (call/meeting summaries, lead research and scoring, email campaign generation); AI assists unlimited on all plans; AI chatbot all plans; AI lead recaps and next steps from Pro
Calling-first sales CRM with built-in dialer, SMS and two-way email on every plan; workflows and bulk email start on Growth.
Topic fit 10/10. AI: Chloe AI sales agent on every plan (batch calling, lead enrichment, chat [beta]); Chloe in workflows and Auto Updates from Growth; AI credits per user/month 500 / 1,000 / 1,500 / 2,000, extra credits purchasable; Call Assistant add-on
Visual, pipeline-first sales CRM; two-way email sync and automations start on Growth, and the Nova AI assistant is included on every plan.
Topic fit 10/10. AI: Pipedrive Nova (pre-call briefs, call recording/transcripts/summaries, CRM data sync) included in all plans at no extra cost (GA announced 2026-09-16); AI report creation, Pipedrive MCP on all plans; AI email creation, email summarization and AI notifications from Premium
Low-cost, deep CRM with a free plan for three users that already includes workflow automation; Standard adds email integration, built-in calling and custom modules.
Topic fit 5/10. AI: AI agents from Professional; predictive intelligence from Professional; extended AI capabilities (Zia sales assistant) at Enterprise; custom AI/ML (QuickML) at Ultimate
Low-cost sales CRM with built-in email, phone and basic workflows from the entry plan; Freddy AI scoring starts on Pro.
Topic fit 5/10. AI: Freddy AI: contact scoring, deal insights, AI sales emails/text rephrasing (Pro); forecasting insights (Enterprise); Freddy AI Agent customer-facing bot add-on $49 per 100 sessions
The enterprise standard, now with a free two-user suite; automation starts on Pro Suite ($100 per user, annual contract) and the full platform on Core ($195).
Topic fit 5/10. AI: Agentforce for Sales add-on from $125/user/mo on Core/Advanced; Core includes Agentforce sales emails, opportunity scoring, conversation intelligence; Advanced adds lead scoring, predictive forecasting, account research; Max includes full Agentforce for Sales. Flex Credits: Core 500K, Advanced 1M, Max 2.75M per org per year. Not available on Free/Starter/Pro Suite
| # | CRM | Score | Core plan | 5 users / yr 1 | Free option |
|---|---|---|---|---|---|
| 1 | HubSpot | 9.8 | Starter · $20 | $1,200 | free plan |
| 2 | Twenty | 9.4 | Pro (cloud) · $9 | $540 | self-host |
| 3 | Attio | 9.2 | Plus · $35 | $2,100 | free plan |
| 4 | monday CRM | 9.2 | Standard · $17 | $1,020 | 14-day trial |
| 5 | folk | 9.0 | Premium · $48 | $2,880 | 14-day trial |
| 6 | Nutshell | 8.6 | Pro · $42 | $2,520 | 14-day trial |
| 7 | Close | 8.5 | Growth · $99 | $5,940 | 14-day trial |
| 8 | Pipedrive | 8.5 | Growth · $39 | $2,340 | 14-day trial |
| 9 | Zoho CRM | 8.4 | Standard · $14 | $840 | free plan |
| 10 | Freshsales | 8.1 | Growth · $9 | $540 | 21-day trial |
| 11 | Salesforce Sales Cloud | 6.6 | Pro Suite · $100 | $6,000 | free plan |
Compare the top 3 side by side →
By documented facts, HubSpot ranks first. Its AI: Breeze agents (data agent, prospecting agent, customer agent) and AI actions are credit-metered: 500 credits Starter / 3,000 Professional / 5,000 Enterprise per month, extra $0.010/credit. Rate sheet examples: prospecting agent 100 credits per lead, customer agent 50 per resolved conversation, data agent 10 per prompt per record. Predictive deal score on Professional and Enterprise
Often, in some form. Several vendors meter AI in monthly credits that differ by plan, and some sell AI as an add-on. Check the AI row in each review.