Free CRM plans are real, but each one is built to make you upgrade at a specific point. The useful question is where that point is for you: users, contacts, pipelines or automation.
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This list includes CRMs with a free-forever plan and open-source CRMs that are free to self-host. Time-limited trials are not counted as free.
For each tool we show the free plan's documented limits, so you can see in advance which limit you will hit first.
order = fact score · computed, not negotiated · methodology
Low-cost, deep CRM with a free plan for three users that already includes workflow automation; Standard adds email integration, built-in calling and custom modules.
Free plan: Free edition: up to 3 users, permanent. Includes contact management, follow-up reminders, workflow automation, up to 10 custom email templates, tasks/meetings/calls, data import and export (export up to 10 times), standard reports, APIs (5,000 API calls/day) and mobile apps
Free CRM for two users plus a broad paid suite; Sales Hub Starter adds workflows and calling, while Professional jumps to $90+ per seat and a required $1,500 onboarding.
Free plan: Free tools / free Smart CRM: up to 2 users, no time limit, no credit card. Limits per catalog: up to 1,000 contacts, 1 pipeline per object type, 10 dashboards, 3 email templates, 200 email-tracking notifications/month, 2,000 marketing email sends/month (HubSpot branding), 1 shared inbox, 1 meeting link. Includes deals, tasks, Gmail/Outlook/Exchange sync, ticketing.
Open-core suite whose CRM app is free for unlimited users on Odoo Online if it is your only app; adding other apps moves you to paid per-user plans.
Free plan: One App Free: choose one app (for example CRM) for unlimited users on Odoo Online with hosting and support included; dependent apps come free; multiple companies allowed; adding another app moves you to a paid plan. Separately, Odoo Community is free, open-source (LGPLv3) and self-hosted.
Zoho's pipeline-first CRM for very small teams: from $7 per user, built-in telephony on every plan and a free plan for one user.
Free plan: Free plan: 1 user only, 1 pipeline, 500 records, 3 automations, built-in telephony, contact/product/activity management, standard dashboard, developer APIs, iOS/iPadOS/Android/macOS apps, no-code web forms. Permanently free; trial ends by moving the account to the free plan
Modern open-source CRM: self-host the AGPL core for free, or use the cloud from $9 per user per month with unlimited custom objects and workflows.
Free to self-host (AGPL-3.0 (some files under a commercial license)); hosting is on you.
Flexible, data-model-first CRM with a free plan for up to three seats; workflows and AI run on every plan, metered by credits.
Free plan: Free: up to 3 seats, 3 objects, 50,000 records, 50 GB file storage, up to 3 reports, 200 emails/mo, 1 email+calendar account per user. API/webhooks, MCP server, workflows, Ask Attio and AI agents are included but metered by 100 seat credits + 250 workspace credits per month. No sequences or Call Intelligence.
Simple contact and pipeline CRM with a free plan for two users; email sync and workflow automation start on Growth.
Free plan: Free: max 2 users, 250 contacts, 5 custom fields, 1 sales pipeline, no email templates, 50MB storage per account; API access, mobile app and Gmail/Outlook add-ons included.
Lightweight open-source CRM (AGPLv3) with custom entities and REST API in the free core; workflows and advanced reports need the paid Advanced Pack.
Free plan: Self-hosted EspoCRM is free to download and use (AGPLv3), no per-user fees. Workflows, reports and BPM (Advanced Pack) and other official extensions are paid per-instance yearly licenses when self-hosted. A commercial (non-AGPL) license is also offered.
The enterprise standard, now with a free two-user suite; automation starts on Pro Suite ($100 per user, annual contract) and the full platform on Core ($195).
Free plan: Free Suite: $0, 2 user licenses, no contract or credit card, no expiry as long as a user logs in at least once every 60 days; up to 100 marketing emails/month. Per the edition matrix on the Sales pricing page (source 1) the Free column has no Activity Capture, mobile app, Flow Builder, custom apps or API
Mature open-source CRM (AGPL-3.0) with workflows, campaigns, reports and no-code custom modules; free to self-host, paid hosting and support priced in GBP.
Free plan: Software is free to download and use (AGPL-3.0), no per-user licence fees, unlimited users. You pay for your own infrastructure; community support (forums, docs) is free. Managed hosting, implementation and support are paid options.
| # | CRM | Score | Core plan | 5 users / yr 1 | Free option |
|---|---|---|---|---|---|
| 1 | Zoho CRM | 9.9 | Standard · $14 | $840 | free plan |
| 2 | HubSpot | 9.7 | Starter · $20 | $1,200 | free plan |
| 3 | Odoo CRM | 9.3 | One App Free · free | $0 | free plan |
| 4 | Bigin by Zoho CRM | 9.1 | Express · $7 | $420 | free plan |
| 5 | Twenty | 9.1 | Pro (cloud) · $9 | $540 | self-host |
| 6 | Attio | 8.8 | Plus · $35 | $2,100 | free plan |
| 7 | Capsule CRM | 8.3 | Growth · $36 | $2,160 | free plan |
| 8 | EspoCRM | 7.4 | Self-hosted · free | $0 | free plan |
| 9 | Salesforce Sales Cloud | 7.3 | Pro Suite · $100 | $6,000 | free plan |
| 10 | SuiteCRM | 6.7 | Self-hosted · free | $0 | free plan |
Compare the top 3 side by side →
Zoho CRM has the highest fact score among tools with a free option. Its free plan: Free edition: up to 3 users, permanent. Includes contact management, follow-up reminders, workflow automation, up to 10 custom email templates, tasks/meetings/calls, data import and export (export up to 10 times), standard reports, APIs (5,000 API calls/day) and mobile apps.
Yes. As of our last check, Zoho CRM has a free edition for up to 3 users that includes workflow automation. Email integration, built-in calling and multiple pipelines need the paid Standard plan. See the Zoho CRM review.
Google does not sell a CRM product. CRMs that run inside Gmail, such as Copper, are paid; free CRMs on this page integrate with Gmail.