HubSpot vs monday CRM
Same data, side by side: what each costs for a small team, which features sit on which plan, and where each one falls short.
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Free CRM for two users plus a broad paid suite; Sales Hub Starter adds workflows and calling, while Professional jumps to $90+ per seat and a required $1,500 onboarding.
- Core plan
- Starter, $20 /user/mo
- 5 users / month
- $100
- Year 1, 5 users
- $1,200
- Free option
- free plan
Highly customizable board-based CRM with automations and AI credits from Standard; sold in seat buckets with a three-seat minimum.
- Core plan
- Standard, $17 /user/mo
- 5 users / month
- $85
- Year 1, 5 users
- $1,020
- Free option
- 14-day trial
Bottom line
On documented facts, HubSpot scores 9.7 and monday CRM 8.9 out of 10. For 5 users on each core plan with annual billing, monday CRM costs $1,020 in the first year and HubSpot $1,200, a difference of $180. The biggest gap is in how you can start (free plan or trial).
Where they differ
- Custom objects: monday CRM ✓ all plans; HubSpot higher plans only.
Choose HubSpot if
- Teams that want to start on a free 2-user CRM with Gmail/Outlook sync and move up inside one platform later
- Teams that need workflow automation, custom reporting and forecasting and can absorb a $1,500 onboarding fee (Professional, $90/seat annual)
- US teams that need HIPAA-eligible storage of PHI in the CRM (Enterprise only)
Choose monday CRM if
- Teams that want a highly customizable board/dashboard CRM and may also run non-sales work on the same platform
- Teams of 3+ seats that want sequences, mass email and 25K automations/month at Pro ($28/seat annual, secondary source)
- Regulated teams that need HIPAA coverage and can budget for the custom-priced Ultimate plan
Full comparison
 HubSpot |  monday CRM | |
|---|---|---|
| Overview | ||
| Fact score | 9.7 / 10 | 8.9 / 10 |
| Type | General CRM | General CRM |
| Company | HubSpot, Inc. · Cambridge, MA, USA | monday.com Ltd. · Tel Aviv, Israel; US office in New York |
| Price | ||
| Free plan | Free tools / free Smart CRM: up to 2 users, no time limit, no credit card. Limits per catalog: up to 1,000 contacts, 1 pipeline per object type, 10 dashboards, 3 email templates, 200 email-tracking notifications/month, 2,000 marketing email sends/month (HubSpot branding), 1 shared inbox, 1 meeting link. Includes deals, tasks, Gmail/Outlook/Exchange sync, ticketing. | no |
| Free trial | 14 days | 14 days, no card |
| Paid plans from | $20 per user / month | $12 per user / month |
| Core plan | Starter: $20 | Standard: $17 (annual) · $25 monthly |
| 5 users, year 1 | $1,200 | $1,020 |
| Seat minimum | none | 3 users |
| Mandatory fees | Required onboarding (Professional): $1,500; Required onboarding (Enterprise): $3,500 | none documented |
| Monthly billing | yes | yes |
| Features | ||
| Sales pipeline / deals | ✓ all plans | ✓ all plans |
| Email sync & tracking | ✓ all plans | ✓ from Standard |
| Workflow automation | ✓ from Starter | ✓ from Standard |
| Email marketing | paid add-on | higher plans only |
| Built-in calling | ✓ from Starter | not documented |
| AI assistant / AI features | ✓ from Starter | ✓ from Standard |
| Reports & dashboards | ✓ all plans | ✓ all plans |
| Custom objects | higher plans only | ✓ all plans |
| API access | ✓ all plans | ✓ all plans |
| Mobile app | ✓ all plans | ✓ from Standard |
| Compliance & data | ||
| HIPAA BAA | yes (Enterprise tier of the hub in use (Marketing, Sales, Service, Data, Content Hub Enterprise or Smart CRM Enterprise) with the Sensitive Data feature enabled) | yes (Enterprise plan (monday.com support article last modified 2026-06-24: 'HIPAA is available on monday.com on our Enterprise plan')) |
| Open source | no | no |
| Facts checked | 2026-10-03 | 2026-10-03 |
Sources for every value are on each review: HubSpot · monday CRM. Add a third CRM in the comparison tool.
FAQ
Is HubSpot or monday CRM better?
On our fact score, HubSpot ranks higher (9.7 vs 8.9). That does not make it better for everyone: check the capability differences and the "choose it if" lists above.
Is HubSpot cheaper than monday CRM?
For 5 users on each core plan with annual billing, monday CRM costs $1,020 in the first year and HubSpot $1,200, a difference of $180.
Do HubSpot and monday CRM have free plans?
HubSpot: yes (Free tools / free Smart CRM: up to 2 users, no time limit, no credit card. Limits per catalog: up to 1,000 contacts, 1 pipeline per object type, 10 dashboards, 3 email templates, 200 email-tracking notifications/month, 2,000 marketing email sends/month (HubSpot branding), 1 shared inbox, 1 meeting link. Includes deals, tasks, Gmail/Outlook/Exchange sync, ticketing.). monday CRM: no free plan.