Disclosure: We may earn a commission when you sign up through links marked as affiliate links. That never affects scores or order: rankings are computed from documented facts and cannot read affiliate data. What each vendor pays us →
Honesty note: we have not run our own hands-on test of HubSpot yet. Everything on this page is source-based research: the vendor's pricing, plan and help pages, each linked with the date we read it. Ease of use and support quality are not scored until we test.
HubSpot in short
HubSpot's core plan for a small team is Starter at $20 per user per month. For a team of 5, that is $1,200 in the first year. There is a free option: Free tools / free Smart CRM: up to 2 users, no time limit, no credit card. Limits per catalog: up to 1,000 contacts, 1 pipeline per object type, 10 dashboards, 3 email templates, 200 email-tracking notifications/month, 2,000 marketing email sends/month (HubSpot branding), 1 shared inbox, 1 meeting link. Includes deals, tasks, Gmail/Outlook/Exchange sync, ticketing..
Choose it if
- Teams that want to start on a free 2-user CRM with Gmail/Outlook sync and move up inside one platform later
- Teams that need workflow automation, custom reporting and forecasting and can absorb a $1,500 onboarding fee (Professional, $90/seat annual)
- US teams that need HIPAA-eligible storage of PHI in the CRM (Enterprise only)
Skip it if
- Price-sensitive teams of 5+ reps that need automation: 5 Professional seats = about $5,400/yr (annual billing) plus $1,500 one-time onboarding (derived from list prices)
- Teams that want AI features without usage metering: agents consume HubSpot Credits beyond the included monthly allotment
- Teams that need more than 2 free users or a large contact base on the free tier (free tools capped at 1,000 contacts)
How much does HubSpot cost?
Prices in USD as published on HubSpot's pricing page, read Oct 3, 2026. Pricing model: Per seat (Core and Sales seats); AI metered in HubSpot Credits.
| Plan | Billed monthly | Billed annually | Unit | What it adds |
|---|---|---|---|---|
| Free | free | free | free, up to 2 users · 2 users incl. | Deals, contacts, companies, tasks, 1 pipeline per object, 10 dashboards, Gmail/Outlook sync, limited email tracking; no sales workflows or calling listed[1] |
| Startercore plan | $20 | — | per user / month (annual list price not shown; limited-time new-customer promo from $7) | Core Seat; 500 HubSpot Credits; up to 50 workflows (restricted triggers/actions); 15 pipelines; 500 calling min/month per account; 30 dashboards. $7 annual-billing price is a limited-time NEW-CUSTOMER promotion ('Save up to 65%', regular price shown struck through at $20); pre-promo annual list price is not shown on the page.[1] |
| Professional | $100 | $90 | per user / month (Sales Seat) | Sales Seat (full Pro features); 3,000 HubSpot Credits; up to 300 workflows; 100 pipelines; 3,000 calling min/month; 75 dashboards; custom reporting, default and custom forecasting; no additional seat minimum for new customers (catalog); onboarding fee mandatory[1] |
| Enterprise | — | $150 | per user / month (Sales Seat), billed annually | 5,000 HubSpot Credits; up to 1,000 workflows; 350 pipelines; 12,000 calling min/month; 100 dashboards; custom objects; sandbox; field-level permissions; Sensitive Data (HIPAA) option; onboarding fee mandatory[1] |
Fees and add-ons
- Required onboarding (Professional): $1,500 one-time (mandatory)
- Required onboarding (Enterprise): $3,500 one-time (mandatory)
- Marketing Hub for real marketing email (separate product), from: $20 per month per user (optional)
Monthly cost on Starter by team size
| Users | Billed annually | Billed monthly |
|---|---|---|
| 1 | $20 | $20 |
| 5 | $100 | $100 |
| 10 | $200 | $200 |
| 25 | $500 | $500 |
Per month, before tax. "—" means the vendor does not publish the price for that team size.
What each HubSpot plan includes
What the core plan (Starter) includes, and what costs more. Levels come from the vendor's plan comparison.
| Capability | Availability | Details from vendor sources |
|---|---|---|
| Sales pipeline / deals | ✓ all plans | yes. Free: deals with 1 pipeline per object type; total pipelines Starter 15, Professional 100, Enterprise 350 |
| Email sync & tracking | ✓ all plans | Gmail/Outlook/Exchange sync on Free; email tracking Free limited to 200 notifications/month, unlimited from Starter; click tracking needs a Sales Seat (Professional+) |
| Workflow automation | ✓ from Starter | from Starter (up to 50 workflows, restricted triggers/actions); Professional up to 300 fully customizable; Enterprise up to 1,000 incl. triggering sequences |
| Email marketing | paid add-on | Free tools: 2,000 sends/month with HubSpot branding. Real marketing email is the separate Marketing Hub (Starter $20/seat; Professional from $890/month incl. 3 core seats + $3,000 onboarding) |
| Built-in calling | ✓ from Starter | from Starter: 500 min/month per account (Professional 3,000; Enterprise 12,000); HubSpot-provided numbers not supported in all countries |
| AI assistant / AI features | ✓ from Starter | Breeze agents (data agent, prospecting agent, customer agent) and AI actions are credit-metered: 500 credits Starter / 3,000 Professional / 5,000 Enterprise per month, extra $0.010/credit. Rate sheet examples: prospecting agent 100 credits per lead, customer agent 50 per resolved conversation, data agent 10 per prompt per record. Predictive deal score on Professional and Enterprise |
| Reports & dashboards | ✓ all plans | Free 10 dashboards; Starter 30; Professional 75; Enterprise 100 (50 reports per dashboard); custom report builder from Professional (up to 100 custom reports; Enterprise 500) |
| Custom objects | higher plans only | Enterprise only (up to 10 object definitions / 1,000,000 records) |
| API access | ✓ all plans | all tiers incl. Free. Limits: Free/Starter 100 req/10s and 250,000 calls/day; Professional 190 req/10s and 650,000/day; Enterprise 190 req/10s and 1,000,000/day |
| Mobile app | ✓ all plans | yes (iOS and Android) |
| HIPAA BAA | available | Enterprise tier of the hub in use (Marketing, Sales, Service, Data, Content Hub Enterprise or Smart CRM Enterprise) with the Sensitive Data feature enabled · Admin turns on Sensitive Data, ticks both 'Health/Medical Data' and 'We are a HIPAA-covered entity or business associate', and accepts the Sensitive Data Terms and BAA. Calculation, rollup, property-sync and HubSpot user properties cannot store sensitive data; sensitive properties cannot require unique values. Sensitive Data Terms restrict some data types (e.g. biometric, payment processing) and allow suspension for violations. Trust Center also lists an independent HIPAA attestation. |
| Gmail / Outlook | — | yes, already on Free tools (Gmail, Outlook, Microsoft Exchange) |
| QuickBooks | — | QuickBooks Online invoice/payment sync is listed as a Revenue Hub feature, not as a Sales Hub feature; marketplace app availability not verified |
HubSpot pros and cons
What holds up
- Free tools include deals, Gmail/Outlook/Exchange sync, ticketing and 2,000 marketing email sends/month for up to 2 users, with no time limit and no credit card[3]
- Professional ($90/seat/mo annual, $100 monthly) includes up to 300 workflows, 100 pipelines, 3,000 calling minutes/month and 75 dashboards[1]
- API access on every tier including Free (Free/Starter 250,000 calls/day; Professional 650,000; Enterprise 1,000,000)[3]
- View-only and partner seats cost nothing on all tiers[3]
- Enterprise adds custom objects (10 definitions), sandbox, 1,000 workflows and a HIPAA-eligible Sensitive Data option[3]
What to watch
- Professional requires a one-time $1,500 onboarding fee and Enterprise $3,500; Enterprise is billed annually only ($150/seat/mo)[1]
- Full Professional/Enterprise functionality requires a Sales Seat; additional Core Seats cost $50 (Professional) / $75 (Enterprise) per month and are priced at the highest tier among all hubs you own[3]
- AI agents are credit-metered: included 500 / 3,000 / 5,000 credits per month, extra credits $0.010 each (e.g. prospecting agent 100 credits per lead)[3]
- The $7 Starter price is a limited-time promotion for new customers only; regular Starter price is $20/seat/month[2]
- Calling minutes are capped per account per month (Starter 500, Professional 3,000, Enterprise 12,000) and HubSpot-provided numbers are not supported in all countries[3]
- Bulk marketing email beyond the 2,000 free sends needs Marketing Hub, a separate subscription (Professional from $890/month plus $3,000 onboarding)[3]
How the 9.7 fact score is built
| Part | Weight | Points (0-10) |
|---|---|---|
| Cost for a small team | 30% | 10.0 |
| Feature coverage (core plan) | 30% | 9.0 |
| Pricing transparency | 20% | 10.0 |
| Risk-free start | 10% | 10.0 |
| Room to grow | 10% | 10.0 |
| Ease of use, support, reliability | — | not scored yet |
Same formula for every CRM; affiliate data cannot change it. Methodology →
Recent changes
- 2024-03 New customers after March 5, 2024 are priced per seat (Core vs Sales Seats) with no additional seat minimums for Sales Hub[3]
The money trail
HubSpot, Inc. runs an affiliate program (Impact): Tiered by monthly sign-ups: Starter (0-29/mo) 30% recurring; Sprocket (30-99/mo) 30% recurring and/or cost-per-sign-up (subject to restrictions); Elite (100+/mo) custom commission subject to approval, 180-day cookie. We are not an approved affiliate yet, so every link on this page goes straight to the vendor and earns us nothing. Either way, the score above is computed without this information.
What we could not verify
Listed so you know where to ask the vendor directly.
- End date of the Starter $7 promotion and the non-promotional annual Starter price (a third-party 2026-09-23 article lists $15/seat annual, not verified on vendor page)
- Trial: whether a credit card is required (product page says 14-day free trial of sales tools; card requirement not stated)
- Professional/Enterprise seat minimums in practice (catalog says none for new customers; older third-party guides cite 5-seat minimum, not verified)
- Exact tier of every feature in the catalog's feature table (cell-to-tier mapping inferred from order of listed values)
- Whether the 1,000-contact cap in Free tools applies to all contacts or only a subset
- Marketplace QuickBooks integration plan requirements
Sources
- HubSpot Sales Hub pricing page (read via WebFetch from a US-served session, USD) · vendor source · fetched 2026-10-03
- HubSpot free tools / Starter pricing page (promo text) · vendor source · fetched 2026-10-03
- HubSpot Product & Services Catalog (seats, credits, free-tool limits, API limits, onboarding) · vendor source · fetched 2026-10-03
- HubSpot Sales Hub product page (14-day trial, AI features) · vendor source · fetched 2026-10-03
- HubSpot Affiliate Program · vendor source · fetched 2026-10-03
- HubSpot (Wikipedia): founding, HQ, listing · secondary · fetched 2026-10-03
- HubSpot Sales Hub Pricing 2026 (Sybill, dated 2026-09-23) · secondary · fetched 2026-10-03