HubSpot vs Pipedrive
Same data, side by side: what each costs for a small team, which features sit on which plan, and where each one falls short.
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Free CRM for two users plus a broad paid suite; Sales Hub Starter adds workflows and calling, while Professional jumps to $90+ per seat and a required $1,500 onboarding.
- Core plan
- Starter, $20 /user/mo
- 5 users / month
- $100
- Year 1, 5 users
- $1,200
- Free option
- free plan
Visual, pipeline-first sales CRM; two-way email sync and automations start on Growth, and the Nova AI assistant is included on every plan.
- Core plan
- Growth, $39 /user/mo
- 5 users / month
- $195
- Year 1, 5 users
- $2,340
- Free option
- 14-day trial
Bottom line
On documented facts, HubSpot scores 9.7 and Pipedrive 7.9 out of 10. For 5 users on each core plan with annual billing, HubSpot costs $1,200 in the first year and Pipedrive $2,340, a difference of $1,140. The biggest gap is in room to grow (higher tiers, custom objects, API).
Where they differ
- Built-in calling: HubSpot ✓ from Starter; Pipedrive ✗ no.
- Custom objects: HubSpot higher plans only; Pipedrive ✗ no.
Choose HubSpot if
- Teams that want to start on a free 2-user CRM with Gmail/Outlook sync and move up inside one platform later
- Teams that need workflow automation, custom reporting and forecasting and can absorb a $1,500 onboarding fee (Professional, $90/seat annual)
- US teams that need HIPAA-eligible storage of PHI in the CRM (Enterprise only)
Choose Pipedrive if
- Small sales teams that want a visual pipeline with automations, sequences and forecasting at $39/seat/mo annual (Growth)
- Teams that value free onboarding and a 14-day no-card trial before committing
- Teams that want call recording and AI meeting briefs without paying for an extra tool (Nova on all plans)
Full comparison
 HubSpot |  Pipedrive | |
|---|---|---|
| Overview | ||
| Fact score | 9.7 / 10 | 7.9 / 10 |
| Type | General CRM | General CRM |
| Company | HubSpot, Inc. · Cambridge, MA, USA | Pipedrive · New York, NY, USA (founded in Tallinn, Estonia) |
| Price | ||
| Free plan | Free tools / free Smart CRM: up to 2 users, no time limit, no credit card. Limits per catalog: up to 1,000 contacts, 1 pipeline per object type, 10 dashboards, 3 email templates, 200 email-tracking notifications/month, 2,000 marketing email sends/month (HubSpot branding), 1 shared inbox, 1 meeting link. Includes deals, tasks, Gmail/Outlook/Exchange sync, ticketing. | no |
| Free trial | 14 days | 14 days, no card |
| Paid plans from | $20 per user / month | $14 per user / month |
| Core plan | Starter: $20 | Growth: $39 (annual) · $49 monthly |
| 5 users, year 1 | $1,200 | $2,340 |
| Seat minimum | none | none |
| Mandatory fees | Required onboarding (Professional): $1,500; Required onboarding (Enterprise): $3,500 | none documented |
| Monthly billing | yes | yes |
| Features | ||
| Sales pipeline / deals | ✓ all plans | ✓ all plans |
| Email sync & tracking | ✓ all plans | ✓ from Growth |
| Workflow automation | ✓ from Starter | ✓ from Growth |
| Email marketing | paid add-on | paid add-on |
| Built-in calling | ✓ from Starter | ✗ no |
| AI assistant / AI features | ✓ from Starter | ✓ all plans |
| Reports & dashboards | ✓ all plans | ✓ all plans |
| Custom objects | higher plans only | ✗ no |
| API access | ✓ all plans | ✓ all plans |
| Mobile app | ✓ all plans | ✓ all plans |
| Compliance & data | ||
| HIPAA BAA | yes (Enterprise tier of the hub in use (Marketing, Sales, Service, Data, Content Hub Enterprise or Smart CRM Enterprise) with the Sensitive Data feature enabled) | no |
| Open source | no | no |
| Facts checked | 2026-10-03 | 2026-10-03 |
Sources for every value are on each review: HubSpot · Pipedrive. Add a third CRM in the comparison tool.
FAQ
Is HubSpot or Pipedrive better?
On our fact score, HubSpot ranks higher (9.7 vs 7.9). That does not make it better for everyone: check the capability differences and the "choose it if" lists above.
Is HubSpot cheaper than Pipedrive?
For 5 users on each core plan with annual billing, HubSpot costs $1,200 in the first year and Pipedrive $2,340, a difference of $1,140.
Do HubSpot and Pipedrive have free plans?
HubSpot: yes (Free tools / free Smart CRM: up to 2 users, no time limit, no credit card. Limits per catalog: up to 1,000 contacts, 1 pipeline per object type, 10 dashboards, 3 email templates, 200 email-tracking notifications/month, 2,000 marketing email sends/month (HubSpot branding), 1 shared inbox, 1 meeting link. Includes deals, tasks, Gmail/Outlook/Exchange sync, ticketing.). Pipedrive: no free plan.