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Honesty note: we have not run our own hands-on test of Pipedrive yet. Everything on this page is source-based research: the vendor's pricing, plan and help pages, each linked with the date we read it. Ease of use and support quality are not scored until we test.
Pipedrive in short
Pipedrive's core plan for a small team is Growth at $39 per user per month with annual billing ($49 billed monthly). For a team of 5, that is $2,340 in the first year. There is no free plan, but a 14-day trial without a credit card.
Choose it if
- Small sales teams that want a visual pipeline with automations, sequences and forecasting at $39/seat/mo annual (Growth)
- Teams that value free onboarding and a 14-day no-card trial before committing
- Teams that want call recording and AI meeting briefs without paying for an extra tool (Nova on all plans)
Skip it if
- Anyone needing a permanent free plan
- Teams that need email sync or automations on the cheapest plan: Lite has neither
- Teams needing custom objects or documented HIPAA/BAA coverage (neither found)
How much does Pipedrive cost?
Prices in USD as published on Pipedrive's pricing page, read Oct 3, 2026. Pricing model: Per seat; optional add-ons for lead gen, documents, projects and campaigns.
| Plan | Billed monthly | Billed annually | Unit | What it adds |
|---|---|---|---|---|
| Lite | $24 | $14 | per user / month | Pipeline and deal management, 2,500 leads/deals per seat, 30 custom fields, 15 reports per seat, API access, Nova, mobile apps; NO automations, sequences, two-way email sync, email tracking or forecast view[2] |
| Growthcore plan | $49 | $39 | per user / month | Adds two-way email sync (1 account per seat), email open/click tracking, group emailing, 50 automations, 5 sequences, meeting scheduler, forecast view, WhatsApp integration, 5,000 leads/deals per seat, 100 custom fields, 50 reports per seat[2] |
| Premium | $79 | $59 | per user / month | Adds LeadBooster, Projects and Smart Docs (with e-signatures) included, team inbox, 150 automations, 25 sequences, custom scoring, firmographic enrichment, custom visibility groups/permission sets, phone support, 15,000 leads/deals per seat[2] |
| Ultimate | $99 | $79 | per user / month | Adds email and phone data enrichment, security rules/alerts, device history and audit log, non-developer sandbox account, extended phone support, 250 automations, 50 sequences, 5 team inboxes, 20,000 leads/deals per seat[2] |
Fees and add-ons
- Campaigns add-on (email marketing), from: $13.33 per month (optional)
Monthly cost on Growth by team size
| Users | Billed annually | Billed monthly |
|---|---|---|
| 1 | $39 | $49 |
| 5 | $195 | $245 |
| 10 | $390 | $490 |
| 25 | $975 | $1,225 |
Per month, before tax. "—" means the vendor does not publish the price for that team size.
What each Pipedrive plan includes
What the core plan (Growth) includes, and what costs more. Levels come from the vendor's plan comparison.
| Capability | Availability | Details from vendor sources |
|---|---|---|
| Sales pipeline / deals | ✓ all plans | yes, all plans (customizable pipelines, deal rotting) |
| Email sync & tracking | ✓ from Growth | two-way email sync from Growth (Lite: email inbox only); email open/click tracking, group emailing, scheduling from Growth; multiple email accounts and team inbox from Premium |
| Workflow automation | ✓ from Growth | from Growth: 50 automations per company, 3 if/else steps; Premium 150 and 10; Ultimate 250 and 20; Lite none |
| Email marketing | paid add-on | Campaigns add-on (starting from $13.33/month); group emailing from Growth |
| Built-in calling | ✗ no | caller ID, automatic call logging and web-to-mobile calls on all plans; Nova call recording with transcripts on all plans; no built-in dialer or minute allowance listed in the plan comparison |
| AI assistant / AI features | ✓ all plans | Pipedrive Nova (pre-call briefs, call recording/transcripts/summaries, CRM data sync) included in all plans at no extra cost (GA announced 2026-09-16); AI report creation, Pipedrive MCP on all plans; AI email creation, email summarization and AI notifications from Premium |
| Reports & dashboards | ✓ all plans | default dashboards on Lite/Growth; custom visual dashboards, dashboard collaboration and custom-field reports from Premium; reports per seat 15 / 50 / 250 / 500; forecast view from Growth |
| Custom objects | ✗ no | not listed in plan comparison (custom fields only; formula fields from Premium) |
| API access | ✓ all plans | all plans; API tokens per seat 30,000 / 60,000 / 150,000 / 210,000 (company-wide cap 100 million) |
| Mobile app | ✓ all plans | yes, native Android and iOS apps on all plans |
| HIPAA BAA | not offered | n/a - no plan offers a BAA · Terms of Service section 7.3: 'Pipedrive Services are not designed to comply with industry-specific regulations such as the Health Insurance Portability and Accountability Act (HIPAA) or the Federal Information Security Management Act (FISMA).' No BAA is offered in the Terms; customers should not store PHI. |
| Gmail / Outlook | — | yes: contact and calendar sync with Google and Microsoft and Chrome extension for Gmail on all plans; full email sync from Growth |
Pipedrive pros and cons
What holds up
- Growth ($39/seat/mo annual, $49 monthly) adds 50 automations, 5 sequences, two-way email sync, email tracking and forecast view[2]
- LeadBooster, Projects and Smart Docs (e-signatures) are included on Premium and Ultimate; on Lite/Growth they are paid add-ons[2]
- Nova meeting intelligence (briefs, call recording with transcripts, CRM data sync) is included on all plans at no additional cost[4]
- API access on every plan; API tokens scale per seat (30,000 on Lite to 210,000 on Ultimate)[2]
- 14-day free trial on all plans with no credit card; implementation free for plans over $400/year[1]
What to watch
- Lite ($14/seat annual) has no automations, sequences, two-way email sync, email open/click tracking or forecast view[2]
- Monthly billing premium: Lite $24, Growth $49, Premium $79, Ultimate $99 vs annual $14 / $39 / $59 / $79[1]
- Seats are charged whether or not they are assigned to a user[5]
- Record limits scale per seat (2,500 / 5,000 / 15,000 / 20,000 leads and deals per seat, capped at 300,000 company-wide)[2]
- Team inbox, custom scoring, custom permission sets and phone support start at Premium; audit log, security rules and sandbox only on Ultimate[2]
- Several third-party guides still quote Premium at $49 (annual); the vendor page shows $59 (US$708 per seat per year)[6]
How the 7.9 fact score is built
| Part | Weight | Points (0-10) |
|---|---|---|
| Cost for a small team | 30% | 7.6 |
| Feature coverage (core plan) | 30% | 7.5 |
| Pricing transparency | 20% | 10.0 |
| Risk-free start | 10% | 7.0 |
| Room to grow | 10% | 6.7 |
| Ease of use, support, reliability | — | not scored yet |
Same formula for every CRM; affiliate data cannot change it. Methodology →
Recent changes
- 2025-07 Plans renamed to Lite, Growth, Premium and Ultimate (from Essential, Advanced, Professional/Power, Enterprise)[11]
- 2026-08 Pipedrive MCP Connector listed in Claude's official connector marketplace (announced 2026-08-18); Pipedrive MCP is included on all plans[7]
- 2026-09 Nova AI meeting intelligence reached general availability on 2026-09-16 and is included in all plans at no additional cost[4]
The money trail
Pipedrive runs an affiliate program (PartnerStack): Revenue share by tier: Rising Affiliate (Tier 3) 20% (no minimum); Growth Affiliate (Tier 2) 30% (2-5 sales/month for 6 consecutive months); Power Affiliate (Tier 1) custom (6+ sales/month for 6 months), 90-day cookie. We are not an approved affiliate yet, so every link on this page goes straight to the vendor and earns us nothing. Either way, the score above is computed without this information.
What we could not verify
Listed so you know where to ask the vendor directly.
- Pipedrive pricing page returns HTTP 403 to automated fetchers; it was read in a real browser session from Germany (EUR display, numerals 14/39/59/79 annual and 24/49/79/99 monthly). USD annual figures come from the vendor page snippet ('US$14 ... US$59') and monthly USD from third-party 2026 guides
- Add-on prices are 'starting from' figures; exact tiers (by contacts or visitors) not read
- QuickBooks integration and HIPAA/BAA: not found on the vendor pages checked
- Whether Growth affiliate tier criteria changed (page lists 2-5 sales per month for 6 months)
- Built-in calling minutes/VoIP: only caller ID, call logging and web-to-mobile calls are listed
Sources
- Pipedrive pricing page (read in browser; trial, monthly/annual toggle, add-ons, FAQ). USD annual figures confirmed via vendor-page snippet 'US$14/US$39/US$59/US$79 per seat/month' · vendor source · fetched 2026-10-03
- Pipedrive 'Compare plans' feature matrix and usage limits (same page, modal) · vendor source · fetched 2026-10-03
- Pipedrive add-on starting prices (LeadBooster 32.50, Projects 16, Campaigns 13.33, Web Visitors 41, Smart Docs 32.50) · vendor source · fetched 2026-10-03
- Pipedrive Nova page and newsroom (GA 2026-09-16); https://www.pipedrive.com/en/newsroom · vendor source · fetched 2026-10-03
- How does pricing work in Pipedrive? (Knowledge Base) · vendor source · fetched 2026-10-03
- Pipedrive pricing in 2026: why Premium shows both $59 and $49 (SaaS Switcher, published 2026-09-14) · secondary · fetched 2026-10-03
- Pipedrive newsroom: MCP Connector in Claude marketplace (2026-08-18) · vendor source · fetched 2026-10-03
- Pipedrive Affiliate Partnership Program · vendor source · fetched 2026-10-03
- Pipedrive (Wikipedia): founding, HQ, ownership · secondary · fetched 2026-10-03
- Pipedrive Pricing 2026 (Axis Consulting, verified 2026-08-03): monthly USD $24/$49/$79/$99, annual $14/$39/$59/$79 · secondary · fetched 2026-10-03
- Pipedrive Pricing 2026 (Costbench, last verified 2026-08-31): plan restructure July 2025 · secondary · fetched 2026-10-03
- Pipedrive privacy and security page · vendor source · fetched 2026-10-03
