Disclosure: We may earn a commission when you sign up through links marked as affiliate links. That never affects scores or order: rankings are computed from documented facts and cannot read affiliate data. What each vendor pays us →
Honesty note: we have not run our own hands-on test of folk yet. Everything on this page is source-based research: the vendor's pricing, plan and help pages, each linked with the date we read it. Ease of use and support quality are not scored until we test.
folk in short
folk's core plan for a small team is Premium at $48 per user per month with annual billing ($60 billed monthly). For a team of 5, that is $2,880 in the first year. There is no free plan, but a 14-day trial without a credit card.
Choose it if
- Small teams, agencies and partnership/VC-style relationship tracking that prospect from LinkedIn, Gmail and WhatsApp (folkX extension, email/calendar/WhatsApp sync from $24/member/mo annual)
- Teams that want per-member pricing with no seat minimum and unlimited members per workspace
Skip it if
- Teams that need a permanent free tier: trial only, account is blocked after 14 days without upgrade
- Teams that pay by invoice/PO or ACH: only credit cards are accepted per the pricing FAQ
- Teams needing custom objects, deals objects, dashboards or API on a budget: all start at Premium ($48 annual / $60 monthly)
- Teams that need a built-in dialer or native accounting (QuickBooks) integration: neither is listed
How much does folk cost?
Prices in USD as published on folk's pricing page, read Oct 3, 2026. Pricing model: Per member.
| Plan | Billed monthly | Billed annually | Unit | What it adds |
|---|---|---|---|---|
| Standard | $30 | $24 | per user / month | Pipeline management, email campaigns, contact enrichment, AI assistants, Magic fields (AI), LinkedIn extension, email/calendar/WhatsApp sync, 5,000+ integrations; 1 synced account per member; 500 enrichment credits/mo; 2,000 AI-field credits/mo; 2,000 messages per member/mo; 1 custom sending domain; 200 Research Assistant + 1,500 Workflow Assistant credits/mo[1] |
| Premiumcore plan | $60 | $48 | per user / month | Everything in Standard plus custom objects and Deals, email sequences, workspace roles, dashboards, API access, full interaction history; 5 synced accounts per member; 1,000 enrichment credits/mo; 5,000 AI-field credits/mo; 5,000 messages per member/mo; 3 custom domains; 10,000 Workflow Assistant credits/mo[1] |
| Enterprise | $100 | $80 | per member / month, from | Everything in Premium plus custom limits for enrichment/messages/sync/AI fields, security controls (internal and sensitive interactions), group-level permissions, 1:1 onboarding with dedicated account manager, custom integrations, priority support. $960/yr per member at the annual rate[1] |
Monthly cost on Premium by team size
| Users | Billed annually | Billed monthly |
|---|---|---|
| 1 | $48 | $60 |
| 5 | $240 | $300 |
| 10 | $480 | $600 |
| 25 | $1,200 | $1,500 |
Per month, before tax. "—" means the vendor does not publish the price for that team size.
What each folk plan includes
What the core plan (Premium) includes, and what costs more. Levels come from the vendor's plan comparison.
| Capability | Availability | Details from vendor sources |
|---|---|---|
| Sales pipeline / deals | ✓ all plans | yes - pipeline management from Standard; custom objects and Deals from Premium |
| Email sync & tracking | ✓ all plans | Email, calendar and WhatsApp sync from Standard (1 account per member; 5 on Premium); Gmail and Outlook conversation sync listed; shared interactions show last 30 interactions on Standard, full history on Premium |
| Workflow automation | ✓ all plans | AI 'Workflow Assistant' credits (1,500/mo Standard, 10,000/mo Premium) plus Zapier and Make apps; a classic trigger-based rules builder is not listed on the pricing page |
| Email marketing | ✓ all plans | Email campaigns ('Messages': 2,000 per member/mo Standard, 5,000 Premium) with campaign analytics and templates; sequences from Premium; 1 / 3 custom sending domains |
| Built-in calling | not documented | — |
| AI assistant / AI features | ✓ all plans | AI assistants (Research, Workflow, Follow-up, Recap) and Magic fields (AI): 2,000 field credits/mo Standard, 5,000 Premium; folk MCP and API for external AI agents; all credit-metered |
| Reports & dashboards | ✓ from Premium | Dashboards from Premium |
| Custom objects | ✓ from Premium | from Premium (custom objects and Deals) |
| API access | ✓ from Premium | from Premium (REST API); MCP and Zapier/Make apps also listed |
| Mobile app | ✓ all plans | yes - mobile app and desktop app listed (flagged 'New' in site navigation) |
| HIPAA BAA | not documented | — |
| Gmail / Outlook | — | yes - Gmail and Outlook email sync (integrations page); folkX Chrome extension for LinkedIn |
| QuickBooks | — | not listed on the integrations page; only reachable through Zapier/Make |
folk pros and cons
What holds up
- No seat minimum; unlimited members per workspace; adding or removing members is prorated on the next bill[1]
- Annual billing saves 20%: Standard $30 to $24, Premium $60 to $48, Enterprise $100 to $80 per member per month[1]
- Customer data stored on AWS North Virginia (US) across multiple availability zones; folk states it never sells data or uses it to train AI models[2]
- Trial gives all Premium features for 2 weeks without a credit card[1]
What to watch
- Credit pools cap usage: enrichment 500/mo (Standard) vs 1,000/mo (Premium), AI fields 2,000 vs 5,000, messages per member 2,000 vs 5,000; higher limits are custom (Enterprise)[1]
- Only credit cards accepted; failed payment gives 7 days before the account is blocked[1]
- Security attestation is inconsistent across folk's own pages: help center says SOC 2 Type 1 (pursuing Type 2); a folk blog article says SOC 2 Type II[2]
- After the 2-week trial an account without upgrade is blocked[1]
How the 8.5 fact score is built
| Part | Weight | Points (0-10) |
|---|---|---|
| Cost for a small team | 30% | 6.9 |
| Feature coverage (core plan) | 30% | 9.0 |
| Pricing transparency | 20% | 10.0 |
| Risk-free start | 10% | 7.0 |
| Room to grow | 10% | 10.0 |
| Ease of use, support, reliability | — | not scored yet |
Same formula for every CRM; affiliate data cannot change it. Methodology →
Recent changes
- 2026 'AI Sales Assistants' and 'Mobile' flagged as New in the site navigation; pricing page lists AI assistant credits (Research, Workflow) per plan[1]
The money trail
folk runs an affiliate program (PartnerStack): 30% of earned revenue in the first 24 months of the customers you referred (PartnerStack program page), 90-day cookie. We are not an approved affiliate yet, so every link on this page goes straight to the vendor and earns us nothing. Either way, the score above is computed without this information.
What we could not verify
Listed so you know where to ask the vendor directly.
- Affiliate commission %, duration and cookie length: not public in the official terms; third-party listings conflict. Contact affiliate@folk.app
- SOC 2 status: Type 1 (help center) vs Type II (blog article); HIPAA/BAA not found, left null
- Which plan includes MCP server, mobile app and Zapier/Make: the pricing matrix check marks could not be read per plan
- Whether a classic trigger-based workflow builder exists beyond AI 'Workflow Assistant' credits
- Funding history: only the 2021 seed is confirmed by a fetched profile; a reported $33M Series A (Bessemer, 2023) appeared in search results but was not confirmed
- Email/Gmail sync is rate-limited by 'accounts sync' (1 per member on Standard): behavior with shared mailboxes not checked
Sources
- folk CRM pricing (USD view) · vendor source · fetched 2026-10-03
- folk help center: Security & privacy · vendor source · fetched 2026-10-03
- folk Terms of Affiliation · vendor source · fetched 2026-10-03
- folk integrations · vendor source · fetched 2026-10-03
- folk article: SOC 2 compliant CRM for SMBs (claims SOC 2 Type II) · vendor source · fetched 2026-10-03
- folk: funding, team and investors (HQ address, founding 2020, seed) · secondary · fetched 2026-10-03
