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Honesty note: we have not run our own hands-on test of Follow Up Boss yet. Everything on this page is source-based research: the vendor's pricing, plan and help pages, each linked with the date we read it. Ease of use and support quality are not scored until we test.
Follow Up Boss in short
Follow Up Boss's core plan for a small team is Grow at $58 per user per month with annual billing ($69 billed monthly). For a team of 5, that is $3,480 in the first year. There is no free plan, but a 14-day trial without a credit card.
Choose it if
- Agents and teams buying leads from Zillow, Realtor.com, Facebook etc. who need speed-to-lead tooling, lead routing and 200+ lead-source connectors
- Teams of roughly 5 to 30 users: flat Pro ($499/mo, 10 users) and Platform ($1,000/mo, 30 users) bundles include calling and texting
- Offices that want phone and email support 7 days a week on every plan
Skip it if
- Solo agents on a small budget who need calling: Grow $69 + $39 calling = $108/user/mo on monthly billing (derived)
- Buyers who need a built-in IDX website, transaction management or bulk marketing email: none are native per reviewers
- Teams uneasy about contact data being shared with Zillow affiliates (see watch-outs)
- Any workflow handling HIPAA-covered health information
How much does Follow Up Boss cost?
Prices in USD as published on Follow Up Boss's pricing page, read Oct 3, 2026. Pricing model: Per user on Grow; flat bundles with 10 or 30 users included on Pro and Platform.
| Plan | Billed monthly | Billed annually | Unit | What it adds |
|---|---|---|---|---|
| Growcore plan | $69 | $58 | per user / month | Per-user plan, no seats bundled; extra users pay the same per-seat price. 200+ lead sources, smart lists, action plans, email/text, calendar and email sync, performance reporting, mobile app, AI features. Calling is a paid add-on ($39/user/mo monthly, $33 annual). No call reporting, shared team inboxes, ring groups or personalized onboarding (those start at Pro).[1] |
| Pro | $499 | $416 | per month, 10 users included · 10 users incl. · +$41/extra user | Everything in Grow plus unlimited calling and texting, team inboxes, call reporting, enhanced support/personalized onboarding, advanced AI (smart summaries, smart messages, suggested tasks, predictive prioritization). Derived: $49.90 per seat at 10 users on monthly billing, $41.60 on annual.[1] |
| Platform | $1,000 | $833 | per month, 30 users included · 30 users incl. · +$17/extra user | Everything in Pro plus teams within teams (team segmentation), enhanced onboarding, priority support, advanced AI. Derived: about $33.30 per seat at 30 users on monthly billing, $27.80 on annual.[1] |
Fees and add-ons
- Calling add-on on Grow: $33 per month per user (optional)[1]
Monthly cost on Grow by team size
| Users | Billed annually | Billed monthly |
|---|---|---|
| 1 | $58 | $69 |
| 5 | $290 | $345 |
| 10 | $580 | $690 |
| 25 | $1,450 | $1,725 |
Per month, before tax. "—" means the vendor does not publish the price for that team size.
What each Follow Up Boss plan includes
What the core plan (Grow) includes, and what costs more. Levels come from the vendor's plan comparison.
| Capability | Availability | Details from vendor sources |
|---|---|---|
| Sales pipeline / deals | ✓ all plans | yes, deal tracking on all plans (reviewers describe it as basic) |
| Email sync & tracking | ✓ all plans | yes, Gmail and Outlook email integration listed on homepage; emails are stored only inside Follow Up Boss and cannot be exported |
| Workflow automation | ✓ all plans | yes, Action Plans / automations and Smart Lists on all plans |
| Email marketing | ✗ no | no native bulk marketing email tool documented; reviewers point to integrations (Mailchimp, BombBomb) |
| Built-in calling | paid add-on | add-on on Grow ($39/user/mo monthly, $33 annual); included from Pro (unlimited calling and texting) |
| AI assistant / AI features | ✓ all plans | Smart Summaries (call summaries), Smart Messages, suggested tasks, predictive lead prioritization; pricing page lists 'advanced AI' under Pro and Platform; one reviewer reports no extra charge for AI but some features depend on the calling add-on |
| Reports & dashboards | ✓ all plans | performance reporting on all plans; call reporting from Pro; reviewers describe native reporting as thin |
| Custom objects | not documented | — |
| API access | ✓ all plans | yes, public REST API v1 (docs.followupboss.com); plan restrictions not stated in the docs read |
| Mobile app | ✓ all plans | yes, mobile apps (all plans per pricing page) |
| HIPAA BAA | not offered | Terms of Service prohibit HIPAA-defined health information in customer data |
| Gmail / Outlook | — | yes, Gmail and Outlook listed on homepage; Microsoft 365 listed by a reviewer |
Follow Up Boss pros and cons
What holds up
- Flat team bundles: Pro includes 10 users at $499/mo ($416 annual), Platform includes 30 users at $1,000/mo ($833 annual); extra users $49/$41 (Pro) and $20/$17 (Platform)[1]
- Unlimited contacts, lead sources and integrations on every plan; vendor claims 250+ integrations and 200+ lead sources[5]
- Phone and email support seven days a week included on all plans; no contracts, 14-day free trial[1]
- Public REST API (v1) and an 'Open OS' integration ecosystem[7]
- Reviewer reports FUB covers A2P 10DLC registration fees for texting[5]
- Zillow said it engaged third-party validators to issue SOC 3 reports on data handling[8]
What to watch
- Grow requires a paid calling add-on: $108/user/mo monthly ($91 annual) once calling is added (derived from $69+$39 and $58+$33)[1]
- Derived break-even: with calling added, Grow costs more than flat Pro from 5 users (5 x $108 = $540 vs $499 monthly; 5 x $91 = $455 vs $416 annual)[1]
- Call reporting, shared inboxes, ring groups and personalized onboarding are not in Grow[5]
- No native IDX website or landing page builder, no transaction management, no social publishing, no native marketing email tool[6]
- Privacy notice effective 2025-11-15 allows sharing 'Mutual Customer Data' (end customers who also have a Zillow relationship) with Zillow affiliates for service optimization, product R&D and internal operations; 'Agent-Only Customer Data' is excluded[4]
- Export limits reported: emails and call recordings cannot be exported; per contact only the most recent 50 calls, 50 texts and 50 notes; CSV import only[5]
How the 7.5 fact score is built
| Part | Weight | Points (0-10) |
|---|---|---|
| Cost for a small team | 30% | 6.2 |
| Feature coverage (core plan) | 30% | 7.5 |
| Pricing transparency | 20% | 10.0 |
| Risk-free start | 10% | 7.0 |
| Room to grow | 10% | 6.7 |
| Ease of use, support, reliability | — | not scored yet |
Same formula for every CRM; affiliate data cannot change it. Methodology →
Recent changes
- 2025-11 Privacy notice effective 2025-11-15 permits sharing of Mutual Customer Data with Zillow affiliates (Agent-Only Customer Data excluded)[4]
- 2023-12 Acquisition by Zillow Group closed 2023-12-08 (announced 2023-11-01); vendor states FUB stays an independent brand and standalone product[8]
The money trail
Follow Up Boss (Zillow, Inc.) has no public affiliate program (Read in a browser today). We earn nothing when you choose it, and it is ranked exactly like the vendors that pay.
What we could not verify
Listed so you know where to ask the vendor directly.
- Whether the 14-day trial requires a credit card: official pricing page is silent; one 2026 reviewer says no card required
- Whether the Grow calling add-on also covers texting (official page says 'Add calling'; one reviewer says calling and texting; another says texting is in all plans)
- Founding year 2011 comes from a 2025 third-party review (inboundrem.com), not from the vendor
- Custom objects/custom fields, QuickBooks integration and API plan restrictions could not be verified
- Affiliate help article could not be read directly (HTTP 403); status taken from its search snippet, date of article unknown
- Exact HQ: vendor states a fully remote team; Seattle address is the parent company's legal address
Sources
- Follow Up Boss Plans and Pricing · vendor source · fetched 2026-10-03
- Follow Up Boss Terms of Service · vendor source · fetched 2026-10-03
- Follow Up Boss homepage · vendor source · fetched 2026-10-03
- Follow Up Boss Privacy Notice (effective 2025-11-15) · vendor source · fetched 2026-10-03
- Follow Up Boss Review (2026): Real Cost at 1, 5 and 15 Seats (2026-08-21) · secondary · fetched 2026-10-03
- Follow Up Boss Review 2026 - The Close (2026-09-21) · secondary · fetched 2026-10-03
- Follow Up Boss API documentation · vendor source · fetched 2026-10-03
- Follow Up Boss acquired by Zillow Group · vendor source · fetched 2026-10-03
- Follow Up Boss About page (100% remote, 100,000+ agents) · vendor source · fetched 2026-10-03
- Follow Up Boss help center: Affiliate Program (search snippet only) · vendor source · fetched 2026-10-03
- Follow Up Boss Review (2025-05-15) - founding year · secondary · fetched 2026-10-03
