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Honesty note: we have not run our own hands-on test of Lofty yet. Everything on this page is source-based research: the vendor's pricing, plan and help pages, each linked with the date we read it. Ease of use and support quality are not scored until we test.
Lofty in short
Lofty, Inc. (formerly Chime) does not publish prices: you will need a sales call or demo to get a quote.
Choose it if
- Teams and brokerages that want CRM, IDX website, AI follow-up and managed lead gen from one vendor and accept a sales-led, quote-based purchase
- Offices that value included 1:1 onboarding and a dedicated customer success manager (listed in all tiers)
Skip it if
- Buyers who need to see a public per-seat price before talking to sales: Lofty publishes none
- Solo agents wanting self-serve signup or a free trial: none advertised
- Budget shoppers: third-party reports put the entry package near $449/mo plus fees, far above published CRM-only rivals (unverified)
How much does Lofty cost?
Prices in USD as published on Lofty's pricing page, read Oct 3, 2026. Pricing model: Quote-based packages by seat count, add-ons and lead-gen programs.
| Plan | Billed monthly | Billed annually | Unit | What it adds |
|---|---|---|---|---|
| Lofty Agent | — | — | quote only | Quote-based. Pricing page: 'varies based on your choice of platform package, seat count, optional upgrades and lead-gen programs'. All tiers list: AI-powered CRM, unlimited contacts, customizable IDX website, Smart Plans automation, mass and auto email/text, basic dialer, mobile app, AI lead scoring, 1:1 onboarding and a dedicated customer success manager. Third parties report an entry price around $449/mo for the lowest package (unverified, see extra).[2] |
| Lofty Team | — | — | quote only | Quote-based; same feature list as Agent on the packages page, sized for sales teams.[2] |
| Lofty Broker | — | — | quote only | Quote-based; for brokerage firms.[2] |
| Lofty Enterprise | — | — | quote only | Quote-based; adds single sign-on, white label and customizable org structure.[2] |
What each Lofty plan includes
What the core plan includes, and what costs more. Levels come from the vendor's plan comparison.
| Capability | Availability | Details from vendor sources |
|---|---|---|
| Sales pipeline / deals | ✓ all plans | yes, transaction management with paperless tools and reporting (per vendor CRM page) |
| Email sync & tracking | ✓ all plans | Gmail integration confirmed in vendor help center (syncs emails matching existing leads); Exchange/iCloud/Yahoo and Outlook support not directly verified |
| Workflow automation | ✓ all plans | yes, Smart Plans multi-step sequences across email, text, calls and direct mail (all tiers) |
| Email marketing | ✓ all plans | yes, one-off, mass and automated email plus mass and auto texting (all tiers); Mailchimp and BombBomb integrations |
| Built-in calling | ✓ all plans | basic dialer included in all tiers; Power Dialer is a separate paid add-on |
| AI assistant / AI features | ✓ all plans | AI lead scoring and AI task prioritization listed in all tiers; AI agents (Sales, Social, Homeowner, Custom) listed on pricing page as add-on services; premium AI pricing not published |
| Reports & dashboards | ✓ all plans | yes, goal tracking, team performance reports and forecasting (vendor CRM page) |
| Custom objects | not documented | — |
| API access | ✓ all plans | yes, Lofty Developer API (REST, 115 endpoints, OAuth 2.0 and personal API keys); plan eligibility not stated in docs read |
| Mobile app | ✓ all plans | yes, iOS and Android apps (all tiers) |
| HIPAA BAA | not documented | — |
| Gmail / Outlook | — | Gmail yes (help center); Outlook not directly verified (Zapier connector exists) |
Lofty pros and cons
What holds up
- Customizable IDX website, unlimited contacts, Smart Plans automation and mobile app are listed in every tier[2]
- Public Developer API with 115 endpoints, OAuth 2.0 and personal API keys[4]
- 1:1 onboarding and a dedicated customer success manager listed in all tiers[2]
- Own affiliate program paying 10% of monthly subscription for 24 months, 20% on quarters with 10+ new customers[5]
What to watch
- No public pricing: all four tiers show 'Request Pricing'; cost depends on package, seat count, upgrades and lead-gen programs[1]
- Lead-gen programs carry a 20% ad management fee on top of ad spend[1]
- Seller-lead Home Evaluation Page is $70/mo if you have no Lofty IDX site[1]
- Third-party price figures (entry about $449/mo, up to $1,500/mo) are not vendor-confirmed and one reviewer notes they attach to superseded plan names[9]
- Third-party setup fee reports conflict ($299 to $2,000)[9]
- Power Dialer and premium AI agents are priced separately and not published[1]
How the 4.3 fact score is built
| Part | Weight | Points (0-10) |
|---|---|---|
| Cost for a small team | 30% | 2.0 |
| Feature coverage (core plan) | 30% | 9.0 |
| Pricing transparency | 20% | 2.0 |
| Risk-free start | 10% | 3.0 |
| Room to grow | 10% | 3.3 |
| Ease of use, support, reliability | — | not scored yet |
Same formula for every CRM; affiliate data cannot change it. Methodology →
Recent changes
- 2023-11 Chime Technologies rebranded as Lofty, Inc.[6]
The money trail
Lofty, Inc. (formerly Chime) runs an affiliate program. We are not an approved affiliate yet, so every link on this page goes straight to the vendor and earns us nothing. Either way, the score above is computed without this information.
What we could not verify
Listed so you know where to ask the vendor directly.
- Lofty pricing is quote-based: no published price; the $449/mo entry figure is third-party only (firmtools.ai 2026-05-08, capsulecrm.com 2025-12-23, jamilacademy.com 2026-08-14) and flagged by them as unverified
- Setup fees: sources conflict ($299, $499 to $1,499, up to $2,000); vendor does not publish
- Affiliate terms conflict across vendor pages: a search snippet of another Lofty page said 10% of MRR for 18 months with a second tier; the page read today (lofty.com/affiliate) says 24 months with a 20% quarterly bonus tier. Today's page used
- A separate Lofty customer referral program (up to $200/$500/$1,000 per referral, per a search snippet) exists; terms not read directly
- Whether API access is limited to certain tiers and whether Moatable still owns Lofty in 2026 not verified
- Founding year 2016 comes from third-party profile summaries, not read directly on the vendor site
- Free trial or demo-only access not stated
- Outlook email sync, custom objects, QuickBooks and HIPAA not verified
Sources
- Lofty Pricing (Request Pricing, add-ons, lead-gen fees) · vendor source · fetched 2026-10-03
- Lofty Pricing packages (plan names and included features) · vendor source · fetched 2026-10-03
- Lofty Real Estate CRM features · vendor source · fetched 2026-10-03
- Lofty Developer API introduction · vendor source · fetched 2026-10-03
- Lofty Affiliate Program · vendor source · fetched 2026-10-03
- Chime Technologies Rebrands as Lofty, Inc. (2023-11-07) · press release · fetched 2026-10-03
- Lofty CRM Review: Worth $449/Month? (updated 2026-05-08) · secondary · fetched 2026-10-03
- Lofty (Chime) CRM pricing (2025-12-23) · secondary · fetched 2026-10-03
- Real Estate CRM Pricing 2026: What 12 Platforms Cost (2026-08-14) · secondary · fetched 2026-10-03
